10 Awesome Homegrown Fashion Brands That Should Be On Your Wishlist

    As you may already know, we love finding new homegrown, local brands that strive to innovate and make products that you won't find anywhere else. From apparel to footwear and bags, here are some awesome women's and men's fashion brands that are on our radar.

    Femella

    Femella

    Available on LBB

    Femella is a women's fashion label that's got a great collection of dresses, tops, jackets, shrugs, bottoms, capes and more. Feminine and elegant, you can go from workwear to weekend with their clothes. We especially like the flowy dresses and cute jumpsuits they've got!

    Prices at Femella start at INR 500.

    Sindhi Footwear

    Based out of Delhi, Sindhi Footwear is a women's shoe label that's got a versatile collection for all you shoe lovers out there. We spotted basic pumps (with and without heels) for office wear, chunky block heel boots for when you're in the mood to be badass, and elegant heels for your next party look.  

    Prices at Sindhi Footwear start at INR 454.

    Tossido

    Tossido

    Available on LBB

    This Lajpat Nagar store has quirky neckties and cufflinks that will up your formal wear game to the next level. Tossido's ties are made out of microfiber and come in colours ranging from blue, grey to pink and purple. If you're looking for cufflinks, then your search ends at their printed and woven pieces.

    Prices at Tossido start at INR 519.

    Aady Austin

    Aady Austin

    Available on LBB

    Aady Austin's got a great collection of women's shoes in a variety of styles. We spotted cute kolhapuris with fringe detailing, sliders with brocade detailing, and studded vegan sneakers. So if you're looking for shoes for casual wear, we suggest you check them out!

    Prices at Aady Austin start at INR 789.

    Artblot

    ArtBlot

    Available on LBB

    We are in love with Artblot's graphic tee collection that has everything from beautiful mandalas, psychedelic prints to graphic monkeys and even glow in the dark prints. Each piece is original and created by an independent artist and we're sure these will become a summertime wardrobe staple pretty soon.

    Prices at Artblot start at INR 799.

    The Gusto

    Gusto

    Available on LBB

    The Gusto has wallets, slings, totes, and handbags in a variety of textures, prints, and minimal tones. The brand caught our eye with its half-moon wallets and we were mighty impressed with the Croco collection as well. 

    Prices at The Gusto start at INR 649. 

    B Label

    B Label

    Available on LBB

    B Label took the Hemp route to sustainability and has some amazing, minimal shirts and tees in its collection that are perfect for summertime. Soft on the skin and UV repellent, these shirts will last you long and they have also added some pocket-detailed and striped pieces to the collection that are worth checking out. Ladies, B Label also does hemp dresses and tops now that we really liked.

    Prices at B Label start at INR 890.

    Modern Myth

    Modern Myth

    Available on LBB

    Modern Myth's unconventional handbags make it a crowd favourite. Be it the detailed fan bags and clutches or the embellished birdcage bags, Modern Myth doesn't shy away from experimentation and does a pretty good job at it.

    Prices at Modern Myth start at INR 1,099.

    Fancy Pastels

    Fancy Pastels

    Available on LBB

    Men, Fancy Pastels' hand block-printed shirts have our heart. They're colourful, they're abstract, and the light cotton fabric makes them ideal for summertime. Fries, autos or flowers, take your pick and be ready to stand out.

    Prices at Fancy Pastels start at INR 1,318.

    Vritta

    Vritta

    Available on LBB

    Vritta's kurta sets, tops, tunics, and dresses are fashioned out of eco-friendly and biodegradable material and that makes them a must-have in our summer wardrobes. The brand's modern silhouettes feature Indian motifs and prints and we love how easy they are on the eyes and our pockets.

    Prices at Vritta start at INR 849.