If It's Fashion, Make It Slow! Our Picks For India's Best Slow Fashion Labels

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    Slow fashion is more than just a label. It's a lifestyle and a choice. With more and more labels crafting fast fashion, thank goodness there are sustainable designers and labels doing good to the earth. This could be done by producing clothes in small batches, picking organic fabric, source from weavers and work with artisans, fair and square. As users, we can practice slow fashion by shopping from brands that advocate slow fashion, repeat wearing the same outfit, and pick pieces that are timeless rather than in trend. Sounds like something you can dip your feet into? Here's a list of India's best slow fashion labels to shop from. 

    KA India

    KA India

    Available on LBB

    A brand based out of Mumbai — KA India crafts its apparel from great quality textiles. You can surely expect two things from the brand: comfort and timelessness. Made from sustainable fabric, KA (which means to connect) India's pieces are eco-friendly and can be a little twist from regular clothing. Why? Because they've got bright, peppy, and charming prints and pieces. And psst. some of them remind us of Ranveer Singh's fashion style. Yup, that's the sort of fashion statement you'll make while also contributing to less carbon footprint. But if you're looking for something simple, KA India has them too.

    Vanaras

    Vanaras

    Available Online

    If there's one thing you should know about Vanaras, it's that the label crafts its clothing using GOTS Certified Organic cotton. A label that promotes slow fashion and sustainable lifestyle, Vanaras is for those of you who love minimalistic outfits. Flattering silhouettes that come in plain colours, Vanaras aims to craft apparel that's vintage-inspired and thereby, timeless. The label's entire range is bio-degradable and the best part is if you'd like a dress in a different colour, they can make if for you. As long as they have the fabric. 

    Ambiya

    Ambiya

    Available on LBB

    You know what makes Ambiya awesome? This label is all about zero-waste and they handcraft apparel and home decor. Crafted using traditional techniques, Ambiya makes clothes from linen, silk, and cotton. You can spot apparel in ikat, indigo prints, paisley and floral prints. The best part is they've got pieces in prints as well as plain colours. Black pants and white top, anyone? Looking on fleek on Zoom calls is easy-peasy!

    Ilamra

    Ilamra

    Available Online

    Based out of Hyderabad, ILAMRA is a slow-fashion label that's known for outfits that are pleasant to one's eye. The brand makes use of organic cotton and sustainable and traditional techniques to craft its clothing. Three things worth checking out: scrunchies, ruffle tops, and blazers. We love that ILAMRA has gorgeous sarees and lehengas. Perfect to pick both casual wear and ethnic wear under one roof, isn't it?

    Maati - Neha Kabra

    Maati

    Available Online

    Based out of Udaipur, Maati (which translates to soil) is a sustainable fashion label by Neha Kabra. This is a PETA-verified brand that promotes zero-wastage and doesn't use plastic even in its packaging. Some parts of the fabric are also upcycled so that's a score, y'all. From peplum tops and jumpers to dungarees and boxy pants — there's so much for you to pick from. The brand has adorable face masks and laptop sleeves that we honestly can't stop gawking at.

    Tokree Jaipur

    Tokree Jaipur

    Available on LBB

    Comfort meets timeless fashion with Tokree Jaipur. Born out of a love for comfortable Indian wear, Tokree works with Indian artisans for crafting its apparel. Made from 100 per cent cotton, mulmul, silk, chanderi, etc. — we love that you can choose a range of minimalistic kurtas that also come with pockets. Just what a girl needs, right? The apparel comes in understated colours like mint greens, powder pinks, and navy blues. They've also got dupattas that can jazz up any outfit.

    Dressfolk

    Dressfolk

    Available on LBB

    Dressfolk is an Indian brand that promotes ethical lifestyle and sustainable shopping. With an intention to convert Indian crafts into contemporary clothing. Dressfolk works with Indian artisans and this label pays its artisans fairly and that's what makes it awesome. You can find fabric like Jamdani, Chanderi Silk, Mulmul, linens, organic cottons and bamboo. We've got a thing for their dresses and the long, flowing jackets. And the best part? You can shop for them on LBB. 

    Dipti Mrinalini Label

    If there's one thing we could say about Dipti Mrinalini's Label, it's that you'll come across very few designers who are passionate about their craft, the planet Earth, and will go the extra step for the customers. Dipti Mrinalini is one such designer who works with Indian weavers to source fabric (no middlemen involvement, of course), designs beautiful pieces that remind you of how comforting your grandma's sarees were. Offering a perfect balance of both contemporary and timeless fashion, we recommend checking out Dipti Mrinalini's range of dresses and tunics. For those of you with sensitive skin, these pieces are tender on skin.