Turn Black is India’s first brand that does only does black clothes. Their idea is simple: they wish to celebrate the colour black and displace the idea that black equals death, bad luck or evil. TurnBlack’s operating out of their workshop in Shahpur Jat, and is an online-only store offering women’s and men's apparel.
Driven by her desire to wear all kinds of black clothes all the time, TurnBlack was started by Nutan around two years back. While Nutan might not have any background in design, her clothes exude practicality and have been designed with a lot of thought and insight.
For instance, the dresses you’d find on their website are fuss-free, flowy and a lot of them come with pockets too (well, we sure do love our pockets)! If the fact that they only do black-coloured clothing was not exciting enough, you’ve at least got to love them for creating comfort clothing 101. They offer a variety of breezy dresses (they have an elegant Kantha section too), comfy pants that will make summer much more bearable and shirts we’d happily turn to on those don’t-know-what-to-wear-days. Their men's collection is equally fashion-forward with a distinct range of jackets, pants, shirts, kurtas and shorts.
Price: Starting at INR 2,400.