I was scrolling through my Instagram and all of a sudden, all I could see on a ton of beauty bloggers were talking about the perfume range from a brand called Blur.
Blur India has carved a niche with fragrances that feel intimate, comforting, and skin-close rather than loud or overpowering.
This Is Milk and Breakfast in Bed - both rooted in cozy, gourmand-inspired scent perfumes.
This perfume does exactly what it says - providing a soft, dessert-inspired comfort in the bottle. Their perfumes, Milkshake’s Hot Chocolate & Milkshake’s Pistachio Gelato, lean heavily into edible and dessert-like notes. Think creamy, sweet, and indulgent without being over-the-top.
Going out on a day? Then you must try their Milkshake’s Pistachio Gelato as it lasts for 7-8 hrs on the skin and has an interesting trail without being too strong. However, if you love truly gourmand fragrances, their Milkshake’s Yum Eclairs and Milkshake's Hot Chocolate are worth trying
Price range: INR 499 for 30ml
On the other hand, if you want a gourmand with a floral and fruity touch, you should try Breakfast in Bed as it blends soft sweetness with airy floral and fruity touches, making it less dessert-heavy and more versatile for daytime.
Want everyone to ask "What perfume are you wearing?" Then pick one EDP from their "Smell Like Breakfast in Bed" range and their solid perfume scent called "Smell Like A Warm Hug," and mix them up to create a vibe.
Price range: INR 699 for 30ml
Both collection represent what Blur India does best - creating fragrances that feel personal, comforting, and effortless. If you love deeper, indulgent gourmands, This Is Milk is the better pick. If you prefer something lighter and more casual, Breakfast in Bed works beautifully.
Final Verdict, Blur India perfumes are worth trying if you enjoy soft, wearable scents that don’t try too hard but still leave an impression.
Get your hands on their perfumes here.
