Phool is a sustainable brand that has found a way to 'flower-cycle' temple waste into fragrant, luxurious agarbattis or incense sticks. Each box of incense sticks comes with a holder, 40 sticks, and even a handmade note on seed paper that tells you about its maker. We were so intrigued that we went ahead and bought ourselves a box too. Also in store are incense cones, decorative votives, and essential oils. Recently they've become IG famous and so if you've been looking for more such sustainable brands, this list is sure to help you out.
Love Incense Sticks From Insta Famous Phool? You'll Like These Brands Too!
Esscent
₹150
Esscent By Arpan is a brand that has the same values as Phool. They too, make incense sticks our of flower waste and claim to have recycled more than 500kgs of flower waste to date. Their product range has incense sticks, cones and scented candles. Each box comes with 40 incense stick that are hand-rolled by specially-abled women and have a burn time of 40-45 mins.
Price: INR 150 per box of incense sticks.
Isha Life
₹35
Isha Life by Sadhguru has a vast catalog of eco-friendly products, ranging from hand-rolled agarbattis and dhoop to clothing, body care and home essentials. All products are natural and focus on human wellness. They aim to support and celebrate the profound knowledge and rich history of Yoga, cuisine, and craftsmanship in these modern times.
Price: Incense sticks start at INR 35 for 10
Itokri
₹70
Itokri is a Gwalior-based online handicrafts store that pours its heart in every order it receives. They claim that their inventory consists of 100% handmade artisanal products — from Punjab’s phulkari dupattas and Gujarat’s bandhani sarees to Andhra’s ikat handloom fabrics, and Odisha’s pattachitra paintings. Everything is sourced from nearly 10,000 artisans across India. Find clothing, home products, personal care, accessories, stationery and more. Their incense sticks are consciously and naturally made from roots, barks, flower petals and a touch of essential oils, are mixed to form a fragrant base, called the 'masala'. You'll also spot some beautifully stone-decorated holders.
Price: Starting at INR 60 per pack
Anahata Organic
₹145
After 12 years of research in the Himalayas on healthy living and traditional ingredients, Anahata was brought to life. They have handcrafted products that improve physical, mental, and spiritual health. You'll find beauty, food and worship essentials among top selling products. They have four agarbatti fragrances — desi gulab, mogra, guggal, and chandan — all natural and chemical free.
Price: INR 145 per pack of incense sticks
Hoovu
₹99
Hoovu is a business started by two sisters whose family has been in the flower business for decades. They noticed that the time gap between harvesting and delivering flowers is a leading problem and set out to create a channel of distribution process that makes it quicker so that you receive fresh flowers for pooja. They only have one agarbatti variant but that is hand-rolled with temple flowers, just like Phool. Each pack has 30 incense sticks.
Price: INR 99
Kama Ayurveda
₹375
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Kama Ayurveda is a well-known skin and body care brand which is all about being organic and free of any harmful chemicals. They have a small and beautifully packaged collection of incense sticks, all of which are hand-rolled and are made using natural essential oils, roots and herbs. In Ayurveda, the burning of incense is considered the first step towards healing and purification of air by infusing a pleasant fragrance.
Price: INR 375 per box
Zed Black
₹279
The parent company of Zed Black, Mysore Deep Perfumery House (MDPH), has partnered with HelpUsGreen to create incense sticks out of floral temple waste. Mainly available in four natural fragrances: Sandal, Mogra, Kasturi, and Rose. You can easily shop these and other products like perfumes and dhoop from this brand online on Amazon and Flipkart.
Price: Starting at INR 280
