If you’ve had enough of the ‘blue is for boys and pink is for girls’ talk (because we certainly have), you’d want to check out Equalitee - it's merch for kids between 2-8 launched by Candidly (it’s a platform which focuses on discussing issues related to gender, culture and media and its effect on children). They have a range of tee shirts, toys and stationery. The comfy cotton shirts have five themes and come in three different colours. I also love the Lottie dolls, which promote outdoorsy stuff and are career specific (talk about nonsense-ing the social conditioning that ALL of us went through).
Break The Stereotype: We’re Loving This Brand's Gender-Neutral Merch For Kids
What Makes It Awesome
What Could Be Better
You may not find a large range of products as yet—especially in the stationery section. But, we also understand that this is a new venture, and they’re building their catalogue.
How Much Did It Cost
₹1,000 - ₹3,000
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