If you’ve had enough of the ‘blue is for boys and pink is for girls’ talk (because we certainly have), you’d want to check out Equalitee - it's merch for kids between 2-8 launched by Candidly (it’s a platform which focuses on discussing issues related to gender, culture and media and its effect on children). They have a range of tee shirts, toys, gifts and stationery. The comfy cotton shirts have five themes and come in three different colours.
I also love the Lottie dolls, which promote outdoorsy stuff and are career-specific (talk about nonsense-ing the social conditioning that ALL of us went through). These folks also have amazing gift boxes for kids starting at INR 2,500.
Price: Their apparel collection starts at INR 650 onwards and toys at INR 499.