Break The Stereotype: We’re Loving This Brand's Gender-Neutral Merch For Kids

What Makes It Awesome

If you’ve had enough of the ‘blue is for boys and pink is for girls’ talk (because we certainly have), you’d want to check out Equalitee - it's merch for kids between 2-8 launched by Candidly (it’s a platform which focuses on discussing issues related to gender, culture and media and its effect on children). They have a range of tee shirts, toys and stationery. The comfy cotton shirts have five themes and come in three different colours. I also love the Lottie dolls, which promote outdoorsy stuff and are career specific (talk about nonsense-ing the social conditioning that ALL of us went through).

What Could Be Better

You may not find a large range of products as yet—especially in the stationery section. But, we also understand that this is a new venture, and they’re building their catalogue.

How Much Did It Cost

₹1,000 - ₹3,000

Best To Go With

Kids