Break The Stereotype: We’re Loving This Brand's Gender-Neutral Merch For Kids

    Available Online

    What Makes It Awesome

    If you’ve had enough of the ‘blue is for boys and pink is for girls’ talk (because we certainly have), you’d want to check out Equalitee - it's merch for kids between 2-8 launched by Candidly (it’s a platform which focuses on discussing issues related to gender, culture and media and its effect on children). They have a range of tee shirts, toys, gifts and stationery. The comfy cotton shirts have five themes and come in three different colours.

    I also love the Lottie dolls, which promote outdoorsy stuff and are career-specific (talk about nonsense-ing the social conditioning that ALL of us went through). These folks also have amazing gift boxes for kids starting at INR 2,500.

    Price: Their apparel collection starts at INR 650 onwards and toys at INR 499.

    What Could Be Better

    You may not find a large range of products as yet—especially in the stationery and gifts section. But, we also understand that this is a new venture, and they’re building their catalogue.


    They offer worldwide shipping.
      Available Online