Break The Stereotype: We’re Loving This Brand's Gender-Neutral Merch For Kids

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What Makes It Awesome

If you’ve had enough of the ‘blue is for boys and pink is for girls’ talk (because we certainly have), you’d want to check out Equalitee - it's merch for kids between 2-8 launched by Candidly (it’s a platform which focuses on discussing issues related to gender, culture and media and its effect on children). They have a range of tee shirts, toys, gifts and stationery. The comfy cotton shirts have five themes and come in three different colours.

I also love the Lottie dolls, which promote outdoorsy stuff and are career-specific (talk about nonsense-ing the social conditioning that ALL of us went through). These folks also have amazing gift boxes for kids starting at INR 2,500.

Price: Their apparel collection starts at INR 650 onwards and toys at INR 499.

What Could Be Better

You may not find a large range of products as yet—especially in the stationery and gifts section. But, we also understand that this is a new venture, and they’re building their catalogue.


They offer worldwide shipping.

Human fly on the wall | Admirer of all live art I Closet adrenaline junkie I Steering my way towards simple living |