Breathe: Hand Embroidered Apparel in Noida

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A fashion label started by two NIFT graduates, Breathe makes hand embroidered maxis, tunics and Indian wear, all heavily inspired by nature.

Fashion forward

Having met while working at Pankaj and Nidhi, designers Aakanksha Singh and Nupur Srivastava decided to venture out on their own with their brand, Breathe. They make a lot of readymade apparel, including dresses, tunics and jackets, but you can also call on them for customised pieces. The first thing that catches your eye is the ‘realness’ of the needlework on the dresses, jackets and kameezes. Inspired by nature, the hand embroidery closely resembles leaves and flowers.

Detail equals love

They work on a variety of fabrics, ranging from Chanderis to cotton blends, soft nets to fine polyester mixes of georgettes, chiffons and crepes. Just a heads up: The apparel isn’t daily wear at all but statement pieces that make, well, a statement.

Is it for you?

Breathe is for you if you have an eye for craftsmanship or are looking to collect stunning pieces of artwork on cloth {maybe a tapestry?} So go give them a look-see.

Where: D 51, Sector 7, Noida

Nearest Metro Station: Sector 15

Price: INR 3,000 – INR 30,000

Timings: 10am – 9pm

Contact:  +91 9711553126, +91 9654948434

Follow their Facebook page here.


A full time enthusiast of the 'gram', Kasturi paints and writes on her eponymous blog. She's looking to establish herself in a stable job despite her impending and current existential quarter life crisis. Not having stayed in one place for too long, she muses about the Arts and has an astronomical appetite for, well, food.