This Hottest New Gen Z Brand's Collection Is Straight Up Fire

Safe to say we've all been through countless hours of scrolling on Instagram with every other post of an aesthetic person wearing the most beautiful clothes you've laid eyes on. 'Instagram fashion', as it's come to be known or how we'd like to call it, is a blend of retro, gen Z's fashion taste and glam y2k. Wondering where and how to get our hands on the cutest crop tops, flared pants and sweaters? We came across Cider—recently launched on Nykaa Fashion—which is a brand that embodies Instagramable fashion to perfection. 

Going through their collection is a slippery slope because all we wanted to do was add everything to cart. From adorable mini skirts, ribbed dresses to very 'white girl' cardigans that belong in a rom-com, Cider is a one-stop-shop, if that is the aesthetic you're looking for. What we particularly like about them is that unlike other Gossip-Girl-meets-Instagram brands, Cider is a bit more on the affordable side with the prices ranging from INR 1,500 (approx.) to INR 6,000 (approx.). 

They cater to most occasions, mostly casual and resort wear, including formal, work, evening and vacation. All their clothes come in four general fits—regular, slim, slim regular and oversized. Our favourites? This shirred cami top, cute fruit sweater, striped wide leg trousers and this knit midi dress.