This Homegrown Label Is Bringing To Us Wine In A Can, And We're Stoked!

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What Makes It Awesome

From choosing a bottle of wine with a name you cannot pronounce to being surrounded by an aura of absolute elitism - wine as a choice of poison can be intimidating (it's for me, at least!) And not to forget those numbers on the bill after you're a bottle or two down. *cha-ching*   

Well, I've come across an uber-cool brand that's making wine a little less overwhelming for us. Wine lovers, say hello to Tilt. Their tagline "Goodness of wine. Now in a can" pretty much sums up their concept. So, it's time to demystify and 'tilt' our perspective about wine. Bye-bye wine bottles. Hello, wine cans.

A product of Fratelli Vineyards (a vinery in Maharashtra known for their artisanal wine), the idea of Tilt was born over a casual dinner conversation with young winemakers and viticulturists about how wine as a drink was intimidating for youngsters. And since then, the good peeps at the vineyards set them selves on a mission to deliver the goodness of wine to millennials (like you and me), in an uncomplicated and more approachable way. 

Crushed, fermented, blended and made with locally grown indigenous grapes and by the coolest winemaking team at Fratelli Vineyards, the wine cans come in four variants - Tilt Red, Tilt White, Tilt Bubbly (ideal for those who love a citrus/fruity taste) and Tilt Rosé. And did I mention these are vegan and gluten-free too! Best part? They also have a Noi Spritzer which is a sort of carbonated white wine that has this fruity sweet flavour. Best if you want to relax on a sunny day or use as a mixer for other cocktails. With prices starting at INR 150 for a 250 ml can, these are as affordable as your beer cans. Seriously! 

Pro-Tip

They are currently available in the top retail shelves across Maharashtra, Goa, Karnataka, West Bengal, Assam, Delhi, Haryana, Uttar Pradesh, Punjab, Chandigarh, Uttarakhand and Madhya Pradesh. And they plan to expand to more states soon. 

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A features writer at LBB. Her work desk pretty much sums up her personality. Organised, an ailurophile and a fan of everything that glitters, ...