Throughout my life I believed harsher my face wash, more easily it will strip the dirt away from my face letting my skin breathe. But the reality was actually the opposite. Harsh soaps strip away natural oils from the skin and imbalance the ph level, making it extremely dry and flaky. That's where Cetaphil helped me, it's an extremely gentle cleanser that kept my skin smooth while gently cleaning it. NOTE: for stronger cleansing, I would suggest using a gentle scrub twice a week.