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Niiaashi

    Sonam Kapoor Loves This Gorgeous Minimal Jewellery Brand

    Rene posted on 23 August

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    Niiaashi has been around for a year, exhibiting across pop-ups—but, if you’ve missed it, now’s a good time to stock up on their evergreen and minimal jewellery.

    What Makes It Awesome

    We’re a little bored of tassels, and done with the usual kitsch that we used to dig at some point. Enter clean, handmade designs (all created by gifted artisans) that are big enough to be noticed without shouting out loud, and we’re instantly sold. The play on geometric shapes and clean lines are a welcome relief, too. Our favourites are the earrings and ear cuffs. We love that these can make the transition from workwear to party ready, and really jazz up an outfit.

    It’s honestly a good investment for someone who likes to keep it contemporary, and doesn’t mind a few statement pieces to add to the collection.

    What Could Be Better

    We’d have liked a little more variety in design, for sure. Also, we would love to see Niiaashi’s take on anklets and nose pins. Oh, and yes, they’re priced on the higher side (chokers for 2k upwards and earrings between 1,500 and 5k).

    Pro-Tip

    Keep your jewellery safe from heat and moisture, and don’t ever consider using detergent or toothpaste to wash them.

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    Niiaashi