Aqua blue, digital purple, apple green, tangerine - these are just some of the colours you'll find buzzing around lately. The fashion industry is high on saturation lately, and saturated colours are what's in-trend. And, brands are cutting cloth from bright colours, you'd probably turn away from if it wasn't 2022. We found some we absolutely LOVE that are unique and would make any wardrobe trendy enough for the year. Oh and if you’re not playing holi, this is the best way to ring in the festival!
Nail The Saturated Colour Trend Of 2022: Add These Brands To Your Wardrobe
Urban Suburban
This Surat brand is fairly popular for its apparel, offering the trendiest cuts and details. While they don't have a collection offering saturated colours, you'll find brighter pinks, like their Pink Tie-up Top and Pants; Blue & Red Tie&Dye Crop Top, Pants and Cape, among other styles that are cut from coloured fabrics that are high on the saturation scale.
Virshete
The brand caught our eye with its tangerine pants - The Maanasa Trousers, they also have The Maanasa Dress. If you're looking for a saturated red, opt for The Irene Jacket. While Virshete's price range is quite high, their styles and details are unique and look almost futuristic. We're reminded of clothes inspired by sci-fi as we browse through their website. But, there's no doubt that we'd love to pick a piece just to make a statement.
Kassually
Keeping things casual, Kassually offers a mid-range collection of clothes, and you can surely find some garments high on saturation. You can choose from their Orange Solid Tulle Dress, Lime Green Solid Blazer Dress, Orange Solid Bardot Top, among others.
House of Masaba
If there's one designer who nails saturated coloured apparel, it's Masaba Gupta. Offering a huge range of bright-coloured clothes, House of Masaba is for when you want to spend big. We're in love with the Hot Pink Moon Flower Saree, Lemon Yellow Garden of Eden Lehenga Set, Red Cow Crop Short, and many others!
The Boozy Button
Hop to The Boozy Button's website if you're one to "binge on couture with kebabs", as the brand puts it. So you can expect them to be bold with their colour spectrum. You'll find travel wear robes and pants, and even crop top and pant sets with dupattas that are ideal for destination weddings in saturated colours among their Resort Wear collection. You've got to get your hands on Romeo Long Cape Pant Top set with its melange of saturated yellows, pinks and greens. And maybe even their Paradise Resort Robe and Pant set for something tangerine and saturated green to lounge around in.
July Issue
You may have spotted it on a celebrity or a top-notch influencer; July Issue is a celebrity wear brand that sprouted in 2018. Xena Co-ord-01 is what Miranda Priestly from The Devil Wears Prada could pull off. Amongst their several saturated-coloured apparel, we also loved the Same Co-ord-03. But if flirty is more your style, you should spend on the Rosa Co-ord.
Mesmora
When you think of Khadi, you think of neutral beige-brownish tones. Well, let us introduce you to Mesmora. They have a super colourful and vibrant khadi collection that's inspired by Gujarat. Find ponchos, scarfs, dhoti pant sets and their kurti with multi-striped tulip pants is definitely a statement look. Shoutout to their price points too, you can get a dress for as low as INR 599.
Threeness
Shop bohemian designs and vibes from Threeness. You'll find a colourful collection of kaftans, kaftan tops, dresses, kimonos and much more. All their clothing looks super comfortable and great for spring or summertime. They have sizes XS - 2XL available, so you'll definitely find your match.
Liesure Loom
Leisure Loom is a Kolkata-based brand that offers sustainable women that believes in minimal, conscious, and comfortable fashion. From ideal day dresses to their easy, breezy western dresses - shop a look that's bound to be in line with the colourful trend. This dual-tone tie detail top is definitely in our cart. You'll even find some vibrant masks to match your outfits!
Aara Creations
Solid coloured clothing is a necessity for any wardrobe, you can style it any which way you want or add some accessories to spruce up your outfit. Aara Creations has a variety of dresses and tops that you can shop - in different cuts and styles in all the solid colours you'll ever want to shop.


