Custom Haircare, Skincare & Beauty? These Are The Best Brands To Check Out

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    Acne, hair fall, or beauty products that best suit your skin — the way we're choosing our skincare and beauty regimen is changing. People are turning to custom range of products to deal with certain concerns, and if you haven't tried them out yet, we're sure you've seen either your friends or family using them. 

    How do these brands work? Well, they ask you to take a quiz to best understand your skin or hair type, concern, and what you'd like to achieve from these products. Sounds interesting? In that case, here's a list of Indian brands that are doing custom skincare, haircare, and beauty products.

    SkinKraft

    SkinKraft

    Available Online

    SkinKraft calls itself India's only beauty regimen made to suit its customer's skin. This brand works offers dermatologically-approved skincare and haircare products, and when you log on to their website, they'll take you to through creating a skin or hair profile, that's unique to you. These questions are also dermatologically-approved, and every customer is given a unique skin or hair ID, based on which products are formulated. They have different subscription plans and their boxes include shampoo, conditioner, serum or mask for haircare, and day cream, night cream, face wash for skincare. A monthly subscription is priced at INR 999 upwards.

    LipHue

    LipHue

    Available Online

    Hyderabad-based LipHue Lipstick Studio is India's first Augmented Reality-powered lipstick studio. This brand customises lipstick shades just the way you like. Whether you want to match it with your skin tone, an outfit or simply try out shades that you haven't tried before — LipHue has your back. When you register on their website, you get two options such as Make Your Hue and Find Your Hue. When you tap on Make Your Hue, a camera opens up with different shades. You can select up to four shades, which are blended together, and then go pick your choice of base (matte or creme) and fragrance (vanilla, green apple, English Lavender, and so many more). And if you tap on Find Your Hue, you can pick a shade for the desired swatch, and then pick your base and fragrance. That's it! The price range is around INR 1,800 upwards.

    Freewill

    Freewill

    Available Online

    We've spotted several influencers trying out Freewill — a personalised haircare brand. This brand makes use of ingredients like avocado, murumuru butter, bentonite purple clay, chia seeds, tea tree oil, and a lot more to formulate its products. Like most brands out there, these folks too understand the nature of your hair to build a unique hair profile. You can pick the type of hair (curly, wavy, straight), volume, length, thickness — you get the drift, several factors are taken into consideration. They also ask you where you intend (city or country) to spend the next two months and if your water profile is hard or soft (we chose we don't know). It then gives out a hair assessment and personalised products that cost INR 1,150 upwards.

    Emcee Beauty

    Emcee Beauty

    Available Online

    We cannot ever have enough lipsticks and if we're offered the liberty to customise them, we'd go wild. Wouldn't we? That's how we stumbled upon Emcee Beauty. This brand lets you pick a lipstick shade in three steps — mix, name, and slay. When you tap on customise, you can pick your skin tone, start choosing colours (four shades from 24 options) and the brand mixes them up and displays how the shade might look on your skin tone. You can then choose texture and fragrance. Add your name and voila, you're done! The products are priced INR 1,450 upwards, and their packaging is lovely.

    Bare Anatomy

    Bare Anatomy

    Available Online

    Bare Anatomy is perhaps the most popular custom haircare and skincare brand in India. This Gurugram-based brand uses organic ingredients for formulating its products and apart from custom products, they also have Bare Ingredients like Shea Butter, Moroccan Argan Oil, and Beauticeuticals like Biotion Gummies, Hair Omega, etc. Bare Anatomy too understands your hair and skin profile to make custom products, and you can decide what concerns you'd like to fix — hair fall, frizz, or acne. Their haircare range includes a pre-shampoo mask, shampoo, and conditioner while the skincare range includes a face wash, night cream, and day cream. The monthly subscription begins at INR 999 upwards.

    Freshistry

    Freshistry

    Available Online

    Freshistry takes pride in its fresh handmade products, and they whip body scrubs, shower gels, body lotions, face washes, whip foams, etc. apart from haircare. That sounds so good, doesn't it? This is a vegan brand that uses no sulphates, mineral oil, formaldehyde, petroleum, parabens, etc. Basically clean skincare that we all deserve! These folks ask us questions on travel, smoking, and sleep habits. And also, lets us pick colours, fragrance like the other brands out there. The product range begins at INR 500 upwards.

    Ravel

    Ravel

    Available Online

    Ravel is yet another custom haircare brand that works on the similar lines of the other brands. We've tried their travel sample packs, and for that, we've gone through a quiz. Ravel says they don't believe in custom algorithms and that they've got experts on board who formulate over 50 billion combinations. They understand our lifestyle, habits, the nature and condition of our hair and then proceed to craft unique solutions. They make use of client ingredients that are carefully sourced and all their products are cruelty-free, GMO-free, and also free from sulphates and parabens. The product range is priced at INR 599 upwards.