Love Dairy Boy's Preppy Clothing? 7 Indian Brands To Bookmark Instead

DFC is not your average streetwear brand that copy-pastes Pinterest trends. With a strong design-first approach and top-notch quality, the brand was born out of a coffee-fuelled conversation between college friends who wanted to create something high-end without the above-and-beyond price tags. Their out-of-this-world designs are screen-printed on high-quality, mostly boxy-fit pieces. Expect a lot of unique denim designs here!

Price: INR 399 onwards

Social Media: DFC

TRAPIN does menswear, but their styles have that borrowed-from-my-BF feel, so yes, women can totally wear (and steal) them. The brand can sort your capsule closet out, since everything they offer is a staple you won’t ditch for years. They’ve got T-shirts, bottoms, and knitwear that are comfy with a hint of preppy, especially with their varsity and rugby styles that work easily as gender-neutral pieces.

Price: INR 1,190 onwards

Social Media: TRAPIN

If you want something equal parts sporty and street-y, SIX5SIX does the job and how! While they’ve smoothly transitioned into making jerseys for several cricket and football teams, they haven’t moved away from streetwear. The brand plays with stripes, prints, and even stitch lines across polo tees, denims, and more. Unsurprisingly, they also have an activewear category worth checking out for quality yoga pants, warm-up jackets, and more.

Price: INR 780 onwards

Social Media: SIX5SIX

Lab 88 looks and is cutting-edge, because wow, their designs are unique in the best way possible (and no, we’re not exaggerating). Imagine a leather jacket with wet-moulded scissors on the back. Hard to comprehend? Yes. A total flex-worthy fit? Absolutely. Their offerings do sit at a higher price point, but they’re so collectible you won’t mind spending. On that note, their “Special Experiments” category is definitely our favourite.

Price: INR 1,250 onwards

Social Media: LAB 88

Minimal, sustainable, and everything in between, Spacelines is more than just the usual. Started by a sister duo, the brand is now a celebrity favourite as well. What brings it closer to the Dairy Boy aesthetic is their subtle experimentation, pieces that stand apart while still making a quiet statement. There are tweed co-ords elevated with sequins, and denims finished with contrasting piping.

Price: INR 4,450 onwards

Social Media: SPACELINES

Stamp Duty is different. No, seriously, it is different. If you try accessing their website, it asks for a password, and before you wonder why a brand would gatekeep its products like that, here’s the reason: they’re building a close-knit WhatsApp community of people who genuinely love what they do, since their collections are intentionally small. As for the clothes, they’ve nailed preppy fits with houndstooth linen jackets, overcheck zip-ups, and placket shirts that truly understood the assignment.

Price: INR 2,500 onwards

Social Media: Stamp Duty

You’re going to fall in love with Lovebirds. Their collections don’t revolve or evolve around trends; in fact, every piece speaks of modernity, functionality, and playfulness. Nothing feels complicated, there are clean lines, refined proportions, and details that are so elegantly contemporary, they’ll stay with you for seasons and then some. But don’t mistake this for being understated in a boring way, because the brand is boldly unique in its own right.

Price: INR 9,900 onwards

Social Media: Lovebirds

Pro-Tip: 15 Best Indian Streetwear Brands