#DitchTheChemicals: Treat Yourself Right and Go Natural With This Brand!

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In the world of chemical products, be a product that is all-natural! A lot of the beauty products in the market are infused with so many chemicals. And it’s really difficult to find products that are natural and organic. But we at LBB are always looking out for you, which is why we bring to you Arata, a beauty brand that has no bars for gender or any whatsoever. 

What Makes It Awesome?

Arata was conceptualized by Dhruv Madhok and Dhruv Bhasin with a vision to create personal care formulas made of the highest quality ingredients. Ingredients that are clean and safe, which do not damage your skin or hair. 

‘Arata’ means ‘fresh’ and ‘new’, and well, rightly so! They have personal care products for everything: haircare, skincare, body care, oral care, etc. Their best-selling products are their nourishing Shampoo+Conditioner+Hair Cream, hydrating Face Serum-Cream, cleansing Shower Gel, and refreshing Toothpaste. If you need more convincing, read on to know what makes the brand stand apart from the rest: 

Honesty and Transparency:
They’ve disclosed every single ingredient they’ve used and don’t hide anything. Unlike brands that disclose only ‘key ingredients’ while hiding away harmful chemicals, Arata discloses all its extracts. This is done so that everyone understands what they’re putting on their body. 

Chemical Free:
Their products are free of harsh toxic chemicals. Each formula contains pure, plant-powered extracts only. The brand also takes a strong stand against animal cruelty, ensuring their products are cruelty-free, free of animal testing, and completely plant-based.

They source their ingredients from across the globe, as well as from organic farms across the country. The humble flax seed, their favourite ingredient, is sourced from organic farms in Andhra Pradesh. They also ensure that each of their organic ingredients is Certified Organic. 

No Plastic Waste:
In line with their vision of going toxin-free, Arata doesn’t contribute to the pandemic of plastic pollution. They use up to 100% recycled PCR packaging, which means they take plastic from ocean waste and landfills and recycle it. The brand completely avoids single-use plastic. 

We don’t know about you, but we’re stoked to try out their products.


Apart from being a great investment for the long run, they’re also really authentic and are made from the freshest, choicest natural ingredients. So, go check out and order your stash now! In the meantime, stay home and stay safe!