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Atulyakala

    Have A Heart: Empower Differently Abled Artists By Buying Cool Bags, Journals & Wall Art

    Rene posted on 04 October

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    Atulyakala, a lifestyle and design brand working with deaf artists is creating an array of beautiful things. The affordable wall art, coffee mugs, journals and other knick-knacks here are all a labour of love of a bunch of people who dared to look past their disability. 

    What Makes It Awesome

    The venture was started by Smriti Nagpal who has been working as an interpreter with the deaf community for almost eight years now. Soon after she launched this platform, Amit (a visual artist) and Pintoo (a travelling photographer) decided to pitch in with their creative inputs and skills.

    Slowly, one journal led to three and a lot of artists found their true calling. This heartfelt initiative is growing up to be a fine adult (Atulyakala’s is also present in Portugal and Denmark now) and why not? The intention is pure and the products speak for themselves.

    We also feel reassured, because it feels so good to know that the proceeds from the purchases go towards educating and empowering the deaf community all over India. Smriti makes sure that the funds are used to educate, generate employment opportunities and spread awareness about sign language in general.

    What Could Be Better

    The first few times when we tried opening products on their site, it said that the page isn't working. But don't be disheartened—they're still active on Facebook and you can always message them there. 

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    Atulyakala