Doing complete justice to its name, Etar (Gujrati for unique/different) is a Gujrat-based label that is solely dedicated to creating timeless and classic apparel. The brand houses everything from elegant summer dresses to shirts and lots more in beautiful silhouettes - all made with handwoven fabrics which only add to their uniqueness.
Etar is spearheaded by a mother-daughter duo who have successfully managed to incorporate their respective skill-sets and passions into creating a brand that is all about comfort clothing. If your love for florals is never-ending then you'll be pleased to know that they have gorgeous floral printed dresses in many different designs - frill pattern, collared, waist-tie detailed, pleated and others. And if it's earthy, neutral shades (like brown, beige, mustard) that dominate your wardrobe then they've got those as well. But what further impressed us was the fact that their dresses are available in all sizes ranging from XXXS to XXL.
Apart from pretty dresses, you can also shop for classy tops, pleated skirts and printed jackets. You'll find it extremely challenging to leave without buying more than one thing from their collection, it's all too good.
Price: INR 4240 onwards (sale price)