If you think of ethnic Indian clothes for festivities or smart casuals for everyday wear, a brand that immediately comes to mind is Fabindia.Traditional hand blocked prints, exquisite home decor, organic foods, wonderful skincare - they’ve got everything! This year Fabindia is celebrating 60 years of legacy and here’s a look at their stellar journey.
In 1960, John Bissell started Fabindia with the aim to create a healthy environment for design, innovation and entrepreneurship to flourish in India, What started with just the sale of dhurries slowly expanded into one of India’s largest lifestyle retailers. Now, Fabindia is a lifestyle. Fabindia is a conscious commitment to consumption that benefits all associated communities - from producers to consumers. A holistic approach, one that gave consumers the opportunity to make beautiful, functional, artisanal products a part of their daily lives.
An experience and style signature that defined a generation – and gave traditional craft a contemporary relevance. How else would one define the first store in N Block Market, GK Part 1 that became a mecca for those looking to express their Individuality while re-discovering their vibrant heritage? Their iconic range of handcrafted clothing for men and women was launched back in 1981 in stores and now some of those stores have evolved into Experience Centers.
Fabindia continues to invest in creating meaningful experiences for everyone in the family. From the complete Fabindia offering across Apparel, Personal Care, Organic Foods, Home & Lifestyle to an Interior Design Studio, Fabcafe, Tug Bug, an Alteration Studio and Organic India’s Wellness Centre. Fabindia has something for everyone!
As they complete 60 years in 2020, Fabindia has stood the test of time and revolutionized the way we shop while enabling local communities. Here’s to 60 more years!
