This E-Store Is For Fashion That Goes Beyond The Day And Into After Dark

1948 Interested |

What Makes It Awesome?

Why shouldn’t all your clothes be fashionable or funky for that matter? Add functional to the mix and even your nightwear gets an upgrade! Check out After Dark, a slow fashion brand that promises fine Indian workmanship in ‘lazy luxury fashion’ and lifestyle products aimed at enhancing the quality of your sleep and everyday living. After Dark’s luxurious nightwear loungewear and sleepwear are perfect to slip into after a long day of work and meetings or just a long day in general. Best way to be pretty and pretty comfy even when you pack in for the day.

This is one brand that is a proud advocate of the Make In India campaign, they source all the raw materials and homegrown fabrics from India and the final products are made by Indian karigars. With a workshop at Chattarpur, they end up supporting workers in the local areas, creating employment opportunities for skilled and unskilled workers. They employ men and women not just in Delhi, but Lucknow as well and motivate and encourage home-makers, talented mothers and the elderly- many of whom have been associated with the brand for over 20 years. Dedicated to fair work, they have built a healthy, happy and risk-free environment for their staff and designers.

The designs are high on comfort with accents of lace, embroidery, smocking, ribbons, pastel colours and soft cotton fabrics to make apparel that is not just fashionable but functional and cosy too. I love the idea of slipping out of a beautiful outfit into another one, even if it's just to sleep. Choose from nighties and nightsuits, maternity nightwear, robes and even a design line for wedding trousseaus. The Rose collection for men and women has interesting unisex nightsuits that make for a great gift, with a him and her set, get pyjamas for him and shorts for her. The Jackie Black Tie Pajama set has an adorable bow accent in the back, making it both pretty and sexy. Whether you want a silk kaftan or a comfortable cotton top and pyjama set, they have it all!

What Could Be Better?

A range for kids would make it a family shopping experience

How Much Did It Cost?

INR 3,000+