By Deeksha Nanda

There was a time, not so long ago, when Dilliwaalas would spend their weekends in either air conditioned malls, or walk around the sultry streets of Janpath, Sarojini Nagar Market and GK-M Block. However, that began to change when the more discerning lot- maybe lazy too- decided to shop…only they did it online. If you’re interested in picking up that white shirt to go with those uber cool Roadster chinos without having to leave home, or in shopping from stores like Saks Fifth Avenue, Bergdorf Goodman, Selfridges & Co. and Harrods in just a few clicks, check out my top 10 go-to sites! These that will have you dressed from head to toe without compromising on quality, or braving the heat and queues!

Shopbop | www.shopbop.com

Shopbop.com is my #1 favorite online shopping site! It’s an online boutique specializing in sought after denim lines, designer clothes and accessories. Curated with a chic, modern woman in mind, Shopbop offers a comprehensive collection of designer apparel and accessories to suit every style and occasion.

Why I love it | Ridiculously fast shipping, awesome customer service, and a personalized shopping experience. I also love their daily emails, filled with style inspiring editorial shots and look books. Shopbop has the best end of season sales! Also, sign up for an account and ‘heart’ the items you like. When they go on sale, you’ll know right away!

Singer22 | www.singer22.com

Singer22 brings an interesting “it” factor to their clothes. Bringing consumers closer to the stars than ever before, Singer22 provides guests with the option of searching ‘Celebrity Picks’ and purchasing styles worn by popular Hollywood starlets.

Why I love it | I love the trendiness of it. Singer22 caters to both Men & Women equally, with a fine range of products to choose from. If you’ve been trying to emulate your favorite celebrity’s style, Singer22 allows you to shop for the same looks, instantly. Personally, I dig their range of dresses – long or short, bold or not, besides, of course, the great delivery system {which we all know is SO important}.

Asos | www.asos.com

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Asos is the UK’s largest online-only style and beauty retail store, carrying over 50,000 branded and own label product lines across women’s wear, menswear and accessories. It allows visitors to narrow their search basis trends and collections, as well as provides an online marketplace where you can buy and sell pre-owned vintage.

Why I love it | Clearly the ‘free shipping’ is a favorite with online shoppers, besides of course their awesome return policy {in case you want something exchanged}. From clothes for petite to plus sizes, and even pregnant women, ASOS has it all. Personal Tip – check out the Fashion Edits section for a dose of serious fashion love. The price point and site navigation are shopper friendly, thus ensuring your return.

FabAlley | www.faballey.com

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FabAlley is the ultimate Indian fashion destination for fashion-forward, indie-chic girls. Founded in 2012 as a highly curated accessories-only store, in a few short months, FabAlley has grown to become the mecca of globally trendy apparel and accessories, all of which are designed in-house!

Why I love it | Cheap and chic seem to be FabAlley’s USP. Keeping in mind the latest trends, they bring to online shoppers an eclectic mix of style and competitive price points. I quite like their selection of cross-body bags, pumps and jewellery {and of course the free shipping and COD model doesn’t hurt}.

Pernia’s Pop-Up Shop | www.perniaspopupshop.com

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Pernia’s Pop-Up shop is a premiere online destination for women’s and men’s luxury designer apparel, bags, jewellery and accessories. This unique shopping experience provides an elite designer roster from a wide spectrum of edgy to classic brands, complimented by striking editorial imagery, and first-class customer service.

Why I love it | The site has a very clean and edgy tone to it, making navigation an effortless experience. Products on sale are wide and are amongst the trendiest. This site is meant for someone with a little extra cash, who wouldn’t mind feeding his or her luxury-hungry soul. Masaba, Rohit Bal, Ritu Kumar, Dhora, Pia Pauro – this is a brand lover’s haven. ‘How-to’ videos packed with fashion and beauty tips make your online shopping experience worthwhile.

The Outnet | www.theoutnet.com

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THE OUTNET is a fashionable outlet, devoted to selling discounted designer women’s wear and accessories. Catering to the most fashionable people around, it was started by the award-winning designer fashion website NET-A-PORTER.COM {another fabulous site I swear by for online shopping}. THE OUTNET stocks a dazzling array of authentic designer looks, and everything is chosen with the same good taste and trend-conscious eye that has made NET-A-PORTER such a hit. They also run occasional free shipping promotions and weekly Weekend Shop-In sales, which start on Friday morning {BST} and run for 72 hours. During these sales, they offer additional discounts on selected items on their already reduced prices.

Why I love it | For a label loving girl such as I, The Outnet is a one stop ‘shop’. Their range of dresses, accessories, bags, coats and even lingerie, makes this one of the few sites I would go to over & over again. What I also find interesting and popular is their gifts section, which is useful whilst also catering to all kinds of pockets. What you must check out is their ‘Dress Me’ section that allows you to experiment with “How to wear” various trends and also allows you to shop by occasion.

Myntra | www.myntra.com

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Myntra offers a simple and delightful online shopping experience, with a wide range of clothing, footwear, and accessories for Men & Women alike, easy shipping & free 30day return policy. It stocks over 500 brands including Diesel, Steve Madden and Being Human.

Why I love it | All items are bespoke in manner, but the REAL reason is that they’re all highly affordable. So for all those on a budget who don’t want to compromise on style, Myntra is the answer.

Spredfashion | www.spredfashion.com

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Spredfashion is a new and inspirational way to shop, directly related to your lifestyle choice. It lets you discover brands, stores and style icons and personalize your life ‘style’ accordingly. It allows you to browse through their several looks {which reminds me of a Fashion board on Pinterest} and shop from their inspirational fashion stream. It also allows you to rate the looks you love and personalizes your news-feed according to your style preference, while also allowing you to comment, interact and follow your favorite style influencers & trendsetters.

Why I love it | If all the above reasons weren’t enough, here’s another – it allows shoppers to showcase how they wore their purchased items and lets them become a style influencer on Spredfashion.

Done By None | www.donebynone.com

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A first of its kind fashion experiment, Done By None is an exclusive brand that’s only available online. Dedicated to the truly original fashion explorer, they have right-on-trend apparel and accessories needed to put you on the style radar, no matter where you are.

Why I love it | Given its unique model of business, Done By None products aren’t easily spotted on everyone, making it a definite buy for people who are into more understated, chic fashion. Their garments, footwear, handbags and accessories are quite fetching and ridiculously well priced, making you want to click on practically everything and buy in bulk.

Koovs | www.koovs.com

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KOOVS is an online fashion retailer that offers a deluge of high-end clothing, shoes, handbags, jewellery, fragrances and fashion accessories from over 200 premium brands. With nearly 500 fresh product lines being launched every week, KOOVS also presents its own range of high-street inspired fashion, under the name KOOVS that is exclusively designed in London and made in India. Their clothing style ranges from casual wear such as jumpsuits, boy shorts, and shimmering dresses, to sleek workplace attire such as trousers and shirts, floral printed tops, jackets & jeans, accessorised with embellished belts, scarfs & jewellery. KOOVS collection captures up-to-the-minute trends with basic elements of style and comfort.

Why I love it | Despite the fact that it only caters to Women, Koovs has become a household name for online shoppers in India. Easy to purchase, their products range from brands such as AND, Vero Moda, ONLY and 3 Mad Chicks, to name a few. Price points and product styles make it a favorite with college-going girls, and even young working ones. A definite check out, given their COD USP.

While this is not an exhaustive list of online stores, they are definitely the more popular ones. Additionally, you could also check out the following for a dose of Fashion |

  1. www.neimanmarcus.com
  2. www.modewalk.com
  3. www.net-a-porter.com
  4. www.saksfifthavenue.com
  5. www.limeroad.com
  6. www.jabong.com
  7. www.bhane.com