FASHIONS PICKS TO MATCH THE FESTIVE BEATS

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Ummaira, Sharbari Studio

If you can walk some extra miles to get the authentic taste of egg  roll, or can sleep like a calm child with the dhak sounding next to your ear or can never  compare phuchka with golgappa, then gear up your shoes, make your pandal hopping list  ready as in few days the City of Joy will be ready to experience its biggest festival Durga Puja.  It’s a celebration of culture, art, food and fashion. With the beat of dhak mixed with the  cacophony of traffic, you can realise that for every Kolkatan it is much more than just a  festival. Last year the excitement and enthusiasm was little subdued due to the global  pandemic and this year also we have to maintain strict protocols to be safe. But without  stepping out for pandal hopping, a wardrobe of knockout ethnic wear for Instagram and  yourself is absolutely crucial. Dressing up in quirky yet elegant, fashionable yet comfortable  fabrics make our festive season more vibrant and colourful. The excitement is too high to  contain so sometimes it takes a lot to decide what we should actually wear in puja which  makes us look unique yet fashionable. So if you are in this dilemma, we have listed down  some Designer stores which can fulfil all your wishes with their huge exclusive puja collection.

Ummaira by Debroopa Bhattacharya:

Ummaira is all about breaking all the preset notions about Indian beauty regarding skin  colour, body shape and behaviours. It’s a path towards women empowerment through which  one can flaunt her flaws with grace. Their collection of premium blouses and signature sarees,  ornate lehengas and playful skirts combining handcrafted styles of embroidery with silks and  fabrics sourced from different parts of the country which will not only make your festive days  colourful but also make you feel beautiful from inside. Through their designs and creations, they want to portray today’s women who are bold, fearless, and beautiful moreover a warrior. 

Where: P-104 Lake Terrace Kolkata, West Bengal, India 700029

When: 12 AM-8 PM

Sharbari Studio since 1991 by Amalin and Kanaklata: 

Sharbari Studio is responsible for bringing the urban contemporary to India what is currently  known as men’s fashion. This puja Sharbari Studio is all set with their new collection of  traditional men’s wear of unique blend of ethnicity with modernity in fabric. They have  launched their huge collection of Sherwanis, Kurtas to Dhoti and informal Jackets. Their  Bengal silk traditional style Pirans, silk embroidered Dhoti, Bangalore raw silk body fitted  Angrakha, multi colour embroidered Silk Kurta will give your “Bangaliana” look a little touch  of elegance and sophistication.

Durga puja is a celebration which is larger than life. All the joys of the ‘City of Joy’ get out on  its streets. So, this puja, with all the safety precautions ready, give yourself immense colour  of happiness and confidence to look gorgeous and make your own style statement.

Where: 40/1A, Broad St, Kolkata, West Bengal- 700019. When: 10:00 AM - 9:00 PM