Alter Ego’s collection is all about loose dresses, tunics and structured jackets, crafted using breathable, handwoven fabric and traditional embroidery techniques.
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What Makes It Awesome
Alter Ego’s fashion-forward aesthetic combines with old-school, honest-to-goodness production practices, and the result is a collection of ‘Made In India’ outfits that you can wear with pride. The brand focuses on using homegrown textiles, local craft and organic dyes. This translates to zero chemicals, meticulously-chosen artisanal talent and age-old Indian techniques of weaving and hand block-printing.
Their outfits are perfect for a long day at work, as well as a Sunday brunch. You can jazz ‘em up with statement accessories or dress down with a pair of classy shoes.
What Could Be Better
They’re priced on the higher side, but given the labour that goes into making them, it doesn’t hurt to splurge.