Label Ritu Kumar promises luxury and comfort and their pieces are loved dearly throughout India, especially because it was one of the first accessible designer brands to pop up. The brand is rooted in the rich legacy of Indian textiles and reimagines its designs with a contemporary touch. Think flowy printed dresses with a pop of colour and the signature paisley print, and you get Ritu Kumar. She recently launched the autumn winter '22 collection 'Banjara', and has us and all the fashionistas drooling over it already. So, keep reading for a list of brands that offer the best bits (and more) of Ritu Kumar.
Love Ritu Kumar’s Flowy Prints? You'll Love These Brands Too
Saundh
₹14995
Shop On
A modern mix of glamour and grace, Saundh definitely has some swoon-worthy products. No wonder we spotted celebs like Vidya Balan, Kangana Ranaut, Sanjana Batra, and the likes in their pieces. Ever since I laid eyes on their oh-so-stunning purple suit, I have fallen in love with the brand too. Experimenting with the unexpected, this brand is like a breath of fresh air for prints. What stood out for me is their play with colours and vibrant pieces in seamless silks and lightweight georgette, so there's something for all seasons.
Old Marigold
₹6999
Floral prints and bright colours define this Delhi-based brand. Sustainable and eco-friendly, Old Marigold values intricate designs and extensive attention to detail. Like Ritu Kumar, it can be a bit pricey but usually offers Indian wear in sets that include kurta, dupatta, and pants.
Pro-Tip: You can get any set made in a custom size, and all online too!
Shaakha
₹6999
This brand has my heart for its very inclusive size range with sizes up to 5XL. Shaakha is a go-to brand for its breathable cotton clothing and I absolutely love its designs that have a modern twist yet traditional roots, and always-in-fashion pastels. These easy breezy pieces check all the right boxes if you are looking for chic comfortable wear.
Rustorange
₹3599
Shop On
Rustorange has nailed it when it comes to modern ethnic wear with a seamless finish. They keep their prints pleasant and stylish with their trendy collection and easy silhouettes, which are thoughtfully designed. One of their top sellers that went viral was this v-neck gathered dress that I have my eyes on, too. Again, this one has got it right when it comes to variety in size with pieces available in 6XL.
Anokhi
Jaipur is known for its comfortable fabrics and is home to a varied collection of good-quality textiles. Straight from the pink city, Anokhi is committed to reviving traditional crafts and skills. Affordable printed dresses, skirts, kurtis, wrap tops, and jumpsuits—the brand has it all! Pair these effortlessly elegant pieces with some jewellery to get the perfect OOTD. While they do not sell their products online, they have a chain of stores across cities like Delhi, Mumbai, Bangalore, Jaipur, Pune, and the list goes on.
Sajke
₹5999
Get ready to be bombarded with compliments because Sajke will have you in clothes everyone will covet. Classic, bold, and feminine, the prints are to die for. The collection of printed shirts is my personal favourite—perfect for the office, a day out, or even when you wish to feel pretty at home.
