When we find a store that really knows their sh*t, we know we're going to potentially over order and get literally one of everything. Fure is one such store we discovered through Instagram thanks to their fun products, colourful aesthetics and pretty pocket-friendly prices.
Based out of Mumbai, these guys have been in the business for 40 years but began retailing online in 2014 so they could ship their quirky pieces all over India (and even worldwide.) Their accessories are all made in India with locally sourced material so we love that while we're enabling our jewellery addiction, we're also supporting local artisans.
Our personal favourite from the collection have to be the ring set with pastel hearts and butterflies that can be stacked or worn individually. Other pieces we love are the silver earrings, especially the kettle danglers that would look so cute with ethnic wear or even a casual college OOTD.
Other than jewellery, Fure also makes hair accessories like clips, bobby pins and brooches and lapel pins that you could pin to denim jackets to add an edge.
Price: INR 299 upwards
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