Since 2020, the world has come to a standstill, and while the pandemic continues to bring out an environment of constant change and uncertainty, there are those who have managed to stay consistent and strong through it all. These are stalwarts from India Inc who have dealt with it like any other crisis - with ease, precision and finesse. So we along with the folks at upGrad are giving you a chance to learn from their experience. Think crystal-ball gazing into what skills you would need to make a mark in the next decade, think webinar and think...#FutureForward.
Consumer behaviour is constantly changing and the market is evolving to suit the needs of the consumers. If last year and this year has taught us anything, it’s that there is always space in the market for new brands and new products. One such industry that has been up and rising over the years is the E-commerce industry. We love our e-commerce websites and online shopping is definitely something that is becoming our favourite pastime. The past couple of months has seen the boom of e-commerce. In case you, like us, are intrigued to understand how changing consumer behaviour is changing the face of how we see e-commerce, you’ve come to the right place.
Our next session is with none other than Suchita Salwan (CEO, Co-Founder LBB) who is here to share her insights on building LBB as a curated marketplace for customers, who like us, are constantly looking for #SomethingDifferent. Having over 22 million folks discovering and shopping from 100,000 unique and special brands found on LBB, we are definitely all ears about what she has to say about building this interesting e-commerce business tapping into the pulse of the modern millennial audience.
And with her, we have Prashant Jain (CMO, HP India) who’s leading digital marketing transformation for HP across the consumer and commercial businesses, to share his thoughts on how he’s seen the consumers of India Inc change over the course of the past few years. With over 15 years of experience in category management, e-commerce, brand management, and many more things, we can’t wait to hear what he has to say about the ever-evolving consumer behaviour pattern and share how that’s impacting the e-commerce side of it.
They will be talking about it all with our host, Varun Duggirala (CEO, Co-Founder, The Glitch).
You can learn all about how these two stalwarts keep up to date with the ever-changing consumer behaviour and how they adapt their businesses to keep their consumers wanting for more! We don’t know about you but we’re psyched! What are you waiting for? Sign up now!
