A Few Of Asha Gautam Designer Gautam Gupta’s Favourite Things

Anamika Khanna. Her design language is both fierce and fluid—blending traditional Indian craftsmanship with avant-garde silhouettes. She inspires me to think beyond norms and create art that speaks across generations.

Tarun Tahiliani and Anamika Khanna are absolutely killing in this segment. Both have carved out distinct design vocabularies in bridal couture. Tarun’s structured drapes and surface texturing are phenomenal, while Anamika brings drama and individuality to every bridal look.

If my home could write a love letter to a homegrown home decor brand, it would be Vinaayak Homes and Good Earth. Vinayak Homes offers a soulfully handcrafted aesthetic that resonates with our Indian roots. Good Earth creates stories through design—it’s not just decor, it’s a journey into culture and nostalgia.

Paiwand Studio is a fashion label to keep on your radar. Paiwand’s approach to sustainability is innovation-driven and emotionally rich. They’ve redefined how textile waste can be transformed into thoughtful, luxurious fashion.

Asha Gautam and Studio Medium are two labels that can be the definition of elegance of yards. Asha Gautam revives heirloom crafts through sarees that are timeless yet relevant. Studio Medium brings contemporary elegance through minimalist design and curated textile choices.

Apala by Sumit and Archana Aggarwal understands the balance between statement and subtlety. Their pieces add a regal yet modern edge, complementing both ethnic and fusion ensembles effortlessly.

Divyam Mehta is a western fashion label that should be seen more on runways. His refined silhouettes and deep understanding of Indian textiles give western wear a unique identity. There’s a quiet depth and purpose in every piece he creates.

Definitely Asha Gautam. It’s more than a brand—it’s an emotional canvas where I explore narratives through textiles. Each piece is rooted in craft and designed with timeless individuality.

Okhai and Bunaai. Okhai uplifts rural artisans with contemporary designs and ethical production. Bunaai brings accessible festive wear to the forefront, blending trends with tradition at a fair price.

Appliqué and merging-of-crafts sarees. These are true expressions of innovation and tradition. By combining techniques like Bandhani, Paithani, and Zardozi, we craft heirloom sarees that feel experimental yet rooted.

India Craft House. India Craft House is a true custodian of Indian heritage. It celebrates the depth and diversity of Indian crafts by connecting artisan communities with conscious consumers. Their curated collections are both authentic and design-forward, making traditional craft relevant in modern homes and lifestyles.

Rohan Arora! Rohan Arora celebrates the intersection of fashion and folklore. His shoes are conversation pieces—handcrafted with cultural narratives and modern flair.