Flashy, overly embellished sarees are so 2008, girlfriends. What's come back and will stay (and keep) with us and in our wardrobes are contemporary yet timeless Indian wear, most importantly the epitome of desi, the glorious saree! And we're yet to come by a brand that nails this brief in the head quite like Yarn India does. Founder Shivani shares an interesting anecdote on how this handcrafted label came into existence -- a discussion with a friend who's said "today, samosas are not as popular as pizzas and that is why we need Yarn India". Basically, the pizza found its way to hearts across the globe because it was tweaked to suit palates and changing times, but the samosa stayed the same -- the samosa here is an analogy to the saree. That has seen change but not change like we want.
Imagine mum's saree elevated and made younger -- not in the loud, obnoxious way, but in the soft, timeless style. Let's put it this way, a whole new traditional vibe that the millennials and Gen-Zers will give a big thumbs up! This is what Yarn India embodies. If you check out their divine saree collection (psst, available here on the LBB Shop, woohoo!), you will spot elegance in handwoven and handloom Printed Cotton Sarees and some exquisite Zari Sarees. We love that in essence these sarees are simple but what's makes them a #somethingdifferent pick are the gorgeous colours (pastels or deep/earthy shades mostly of all colours), patterns (stripes, checkered, florals, animal prints) and the detailing (tassels, ruffles, contrast borders and pallus).
Also love that these sarees are fairly priced, starting at INR 1,350 upwards. Shop for these on LBB!
