7 Homegrown Brands We Can't Get Enough Of (& Should Be On Your Radar Too)

As you may already know, we love finding homegrown, local brands that strive to innovate and make products that you won't find anywhere else. From jewellery and apparel, to footwear, here are some brands we're definitely watching out for.

Urban Suburban

If you're someone who believes that formal wear and colourful, stylish clothes don't necessarily have to be mutually exclusive, this brand is for you. Their clothing is minimal and trendy, and comes in subtle prints, perfect for when you need to go from desk to drinks. We particularly love their comfy and airy kimono-style jumpsuit.

They also have a few funky, typographic t-shirts, and party dresses that you should check out.


Obsessed with minimal, statement jewellery? If yes, then you should definitely check out this hot-selling brand. Tassels and mirrors are so passé, this brand does clean, geometric designs that make a statement without being too loud. We're crushing on the minimal peacock earrings and the origami pyramid earrings.

Know more about the brand here.


Ever since we found out about the hand-painted kohlapuris by Chokhaa, we've been in love. So much so, that it has easily become one of the best we've come across for summer-friendly footwear. With motifs like pandas, minions, pugs, and more, this brand adds a quirky edge to your outfits. Pair them with your ethnic wear or wear them on your staple jeans and t-shirt kinda day.

Favourite piece? Flower Girl Pink Kohlapuris

Know more about the brand here.


This brand does elegant and minimal cotton and leather bags. The cotton fabric carries prints like ikat, plaid, block prints, and tie-and-dye. Teamed with chocolate brown leather (and gold-tone buckles in some), the bags have a very effortless and evergreen sort of vibe.


These comfy slides in pretty, ikat prints are on our list of stuff to buy for the summer. We love their kohlapuris and slides, but they've got some loafers too that look super pretty and comfortable.

The Tassle Life

From printed slides and colourful earrings, to pretty brogues, The Tassle Life does all things kitschy and quirky. They make statement earrings that would amp up any outfit, and cute, comfortable slides to go with all outfits. But what we really love are their brogues that come in tan leather and cotton printed cloth (see here). They're so pretty and different.