Luxury Editor Priya Rana Tells Us The Best Heritage Fashion Labels Of 2024

Another Jaipur-based fashion label, Ritikaa, is founded by a designer who loves to create stunning block prints on kurta-pants, dresses, tunics, churidars, and palazzo pants, paired with dainty odhnis—perfect for a hot Indian summer day. The pieces I own are super comfy and look very elegant when paired with simple gold and diamond jewellery.

Again, a Jaipur-based company that specialises in silverware, this brand is the brainchild of my childhood friends, Ruchi and Shikha Durlabhji. They create dainty tealights, frames, puja sets, napkin rings, Hindu deities, Christmas ornaments, and even silver jewellery.

This is a Jodhpur-based brand that makes traditional Rajput Poshaks, with several clients from Rajasthan's royal and noble families. I ordered a few poshaks for my nephew's wedding—and I loved the heavy blush pink one I wore for the Pheras, as well as the lighter orange and red poshak I wore for an earlier ceremony.

This brand was created by my friend, Princess Manjari Mishra of Ayodhya, where she recreates sarees and pieces worn by the erstwhile maharanis of the Kingdom of Ayodhya. A very talented designer and gracious person, Manjari’s forte is embroidered Benarasi sarees, as well as tunics, coats, capes, and lehengas that stand out for their old-world charm and unique designs!

This Delhi-based bag and accessories brand creates beautiful, cruelty-free vegan leather bags, clutches, backpacks, and totes. Founded by equestrian lover Saahil Nandrajog, the brand is now available in the UAE. I love their paan saddle bag and crossbody, both of which are compact and highly wearable!

This fashion label, founded by the stylish Neha Guptta, sister of Bollywood star Esha Gupta, exudes festive charm and sophistication. I love this brand's delicately embroidered velvet shawls, which are perfect for chilly Delhi winters, draped over a gold lehenga or sari from her Sunehri collection. Neha's work continues to get more intricate and regal, inspired by the royal houses of Hyderabad, Awadh, and Lucknow. From handwoven textiles to gota-patti work, Neha, a longtime friend, is one designer to watch.