Jewellery is truly transformative for an outfit. It can make even the most mundane outfit upbeat. You can shift the look from dainty to boho, to uber chic in a matter of seconds. And people who've had their fair share of buying jewellery from fast fashion brands like H&M, Forever 21, and Zara know how bad it tarnishes after only a few wears. So, for you, we've curated a list of homegrown jewellery brands that sell quality jewellery that will become staples in your collection.
#CelebApproved: 9 Indian Jewellery Brands That Are Actually Worth Your Money
The Olio Stories
A genuine blend of modern meets traditional and if you don’t believe us, just one glance at their Instagram will have you side with us on it. We've spotted their jewellery on celebs like Sonam Kapoor and Janhvi Kapoor, and even the LBB Crew wears it and approves of it. Each piece of jewellery looks like it has been designed with a lot of thought, while keeping the craftsmanship of India in mind. You can find rings, lockets, necklaces, pendants, earrings, and head jewels — all made of brass and coated with 18k gold.
LBB's Pick: Nazar Battu Locket (INR 5,300)
Amama Jewels
Nikita Gupta founded Amama Jewels in 2017, with only a few bucks in her pocket and a deep interest in jewellery. Cut to now, the brand is a huge success and is often worn by A-list celebs and influencers alike. They actually have a huge collection which includes but is not limited to nose pins, maangtikas, necklaces, earrings, brooches, anklets, etc. You can either shop from their minimalist collection which is great for everyday wear, or if you choose to go dressier, their festive collections like Sarmaya are more suitable.
LBB's Pick: Zodiac collection (INR 6,000)
Pro-Tip: Check out their In The Name collection if you're someone who likes to wear personalised jewellery. Also, here are a few more brands we recommend for the same!
Myrha By Rhea Bothra
You know the jewellery is going to be extraordinary if it's crafted in Jaipur, and that is exactly what Myrha is about. Their collection is dainty, elegant, and, best of all, very reasonably priced. Necklaces start at INR 700, bracelets at INR 650, and earrings at INR 700. For a brand worn by quite a few Bollywood celebs we'd stay it's a steal.
LBB's Pick: Chain Clip Ons (INR 750) and Ear Wrap (INR 750)
Kiri Kiri
Kiri Kiri loosely translates to 'stones on the river bed' in ancient Polynesian, which is a very apt name considering it sums up what the brand is all about — creating delicate and timeless jewellery from semi-precious stones. There are more than fifteen gemstones to choose from, each with a different meaning and benefit. This can be a little confusing for a person who doesn’t have much knowledge, but the folks at Kiri Kiri are always ready to help!
LBB's Pick: White Moonstone Crescent Pendant (INR 2,100)
Pro-Tip: Even though limited, but they also have a men's section.
Ineze
Ineze is a brand that has all the classic pieces — from the evergreen gold hoops and pin earrings, to link chains and evil eye bracelets. All of their pieces are plated in 14k gold and have an anti-tarnish polish so you can wear them daily without having to worry about ruining them.
LBB's Pick: Pave Pin Earrings (INR 900)
Azga
Started by sister-duo, Nikita and Namita, Azga offers a range of handcrafted jewellery. Not only do they have women's jewellery but also an extensive collection for men (cufflinks, brooches, lapel pins, collar pins, etc) and kids (nazariya, kurta buttons, necklaces, etc).
LBB's Pick: Heart Chakra Charm Necklace (INR 1550) and Wave Ring (INR 1,350)
Pro-Tip: They've made it pretty easy to shop jewellery pieces spotted on celebs, just check out this page.
Shop Lune
For the uninitiated, Shop Lune is a brand where you will find lots of celestial-inspired demi-fine, contemporary jewellery in silver, gold, and bronze. The brand believes in using Indian jewellery-making techniques to create contemporary, timeless, and nomadic pieces. Crescent moon studs, bracelets and chokers designed like phases of the moon, whimsical charms, nose pins, hair clips, and stunning body chains are just some of the things you can find here.
LBB's Pick: Dinah Threader Chain and Needle Earrings (INR 2,000) and Moon Cycles Charm Choker Necklace (INR 3,850)
One Nought One One
1011 is a slow fashion brand handcrafting jewellery that's coated in 18k gold. The brand was born out of three core beliefs — timeless classics, affordable luxury, and the less is more approach. This can be sensed not only in their collection but also in their online presence. All of their design fall in the minimalist category, yet, are one of a kind.
LBB's Pick: Calla Half U Hoops (INR 2,800) and Daisy Band Ring (INR 1,800)
Misho
Suhani Parekh has been creating waves with Misho in India as well as the west. Their collection has been worn by Indian celebrities like Deepika Padukone and Jacqueline Fernandez, and by international ones like Rihanna, Kim Kardashian and even Zendaya. As far as we could find out, most of their jewellery is 22k gold plating on either brass, sterling silver, or bronze.
LBB's Pick: Dandi Danglers (INR 12,500) and Endcolorism Necklace (INR 3,500)
Pro-Tip: We didn't know you could accessorise AirPods, but if you're feeling too bougie check out their pod collection.
