If you’ve lived in Delhi in the last six months, you’re no stranger to the organic, ikat, tie and dye, boho chic take over. From high fashion to high street, seems like Indian textiles are ruling the roost. It’s no wonder Hyderabad label-Translate has set up their flagship store right here in the Capital.
Whats the connection, you ask? Translate it a concept clothing label, which works with regional ikat artists in helping to bring to life, the traditional weaving art in a more contemporary manner. The primary focus of Translate is to revive the age-old traditional art of ikat, and present it to consumers in a sustainable, functional and ready-to-wear avatar. Two birds, one stone. You get to keep up with trends du jour, and they do their part in raising awareness about India’s long standing heritage and association with the art form.
As for their product line, they have on offer, warp ikat, weft ikat and double ikat. The idea is to reintroduce the Pochampally Ikat weave to the more urban, contemporary woman. As you’re imagining, the clothes are clean, classic and understated, including a range of separates. Tunics, kurtas, tops, dresses, jackets, saris, stoles, duppattas, and scarves. As for colour palettes, think cottons in indigo, black, white, grey, yellow, with pops, borders and facing made of green and red. What we’re also seriously in love with, is the line of ikat cushions. Because who said you can’t actually match your upholstery. Thats what they call camouflage.