With makeup being bigger than ever now, we’re seeing Sephoras and Bobbi Browns pop up all over the city. And as much as we love Fenty Beauty and the Gigi Hadid X Maybelline collection, there are some homegrown makeup labels that are just as great at keeping our lips tinted and cheekbones on fleek. With Lakme spearheading the makeup movement in India in 1952, the path for great Indian beauty and makeup brands was paved and we’ve seen some great labels pop up since. From big players in the international makeup arena and others smaller labels that you ought to know about, here’s a list of our favourite indie makeup brands.
Wake Up & Makeup: Show Some Love To These Amazing Indie Makeup Brands
Touted as India's first makeup brand that is also vegan, Disguise Cosmetics is an LBB crew favourite! Their lipsticks are unbeatable in terms of colour payoff and they're affordable (most of their lippies cost only between INR 500 and INR 700). They also make a black lipstick! What else? If you browse through their collection on LBB you will also find highlighter sticks, nail paints and kajal too. All made with natural ingredients for you!
Tinge By Sabrina
The name of this awesome women-led, homegrown makeup brand says it all. Vegan, eco-friendly and make up that will make you shine even more is what they do and do well. We recommend Sonaturals' Cream Base Highlighters, their all natural Styling Hair Wax and the lovely Lipsticks. The Nude Coffee shade is such a must-have. If you are kajal obsessed, do get yourself the Ghee and Camphor Kajal (available on LBB) or head here for a whole list on kajals! The price points of this brand are ace too - starting at INR 199 they go only up to INR 899.
CAL Los Angeles
CAL Los Angeles is an Indian makeup brand that you should make your go-to for all things beauty. From Pore Correcting Primers to Concealers, Foundations, to Eyeshadow Palettes, Contour Kits to Lipsticks, this brand stocks it all and at really, really affordable prices. Everything on LBB ranges between INR 250 to INR 750.
Starting off as an online retailer of other beauty brands, Nykaa launched its very own beauty line with nail enamel, before moving onto lipsticks, eye and face products and a few beauty tools (yes! beauty blenders are a part of this). We love the range of nail enamel that comes in dreamy shades that are pretty hard to find elsewhere (the cookie crumble range of shades is one of our faves; we love that they have inbuilt patterns that switch up your look easily). Their Crayon Lipsticks are another standout and come in a cool range of reds and nudes. They have brands in both the drugstore and high-end category so you can freely shop according to your budget.
Keeping it fun and flirty, we love the pop of colour Sugar’s lipsticks bring to our look. Available in mauves, salmon and magenta, play around with colours and textures as you can pick between matte, liquid and crayon lipsticks. Want to experiment with lines and angles? Get contouring with their face palettes and maybe add a hint of their blush. All of their products are also cruelty-free and some even vegan! Prices start at INR 399.
Keeping it natural, Enn’s Closet is helping us doll up without any of the chemical side effects. Yep! This brand is all about wholesome natural ingredients like honey, aloe, clay and butter, so much so that you can even shop their products by its main ingredient. And just cause it’s all natural, don’t expect a boring and tame makeup range. From eye-popping pinks to luscious browns, they’ve got a lipstick for every one of your moods. They’ve also got an all natural skincare range that might tickle your fancy. Prices start at INR 375.
Barva is another entry on this list that takes an all-natural approach to beauty. From a foundation with SPF to a Glow Creme, there’s plenty on offer to give your skin an added glow, all without the help of any parabens. You can get your hands on natural kajal and lipsticks too, all under INR 400.
Started by Rubeina K, Ruby’s Organics also has its heart in the right place, as they use only natural and organically sourced ingredients in their pretty extensive makeup range. With crayon lipsticks, concealers, highlighters, eyeshadow and blushes in their inventory, you can score a whole look that’s completely chemical-free. We think chemical-free concealer and foundation is the way to go and we’ve ordered ours already. Plus, everything on this organic brand's range is under INR 1,500!
Claiming to be the first and only Indian beauty brand that’s certified 100 per cent natural by BDIH, Germany, it’s a no-brainer why SoulTree found its way onto our list. The indie label’s pure black kajal alone is enough for us to swoon over. Available in not just black but deep greens, bright blues and greys, this kajal is made entirely of natural ingredients like organic ghee, camphor, almond oil and natural pigments. Other beauty goodies on offer include their Ayurvedic lipsticks in a host of pink and red hues. Prices start at INR 695.
Every bit the high-end International makeup brands you so love and adore, but Made In India, you've got to check out Echt Beauti for their natural, eco-friendly and organic formulas. Everything we want to hear our makeup basically be and do! We're already slaves to their pot lipsticks made with plant extracts and SPF! The shades are downright gorgeous too and we're sure, made to suit the several Indian skin tones. Prices start at INR 850.
Ever struggled to find a lipstick shade that suits your skin tone? We've got the solution for you. WOC Beauty is a fairly new entrant to the cosmetic scene in India but their mission is one we love. Made for women of colour with a variety of undertones, they have a ton of options in reds, pinks, browns, even purple. They're also PETA-certified and cruelty-free. All of their lipsticks are priced at INR 670.
Another PETA-certified brand that's vegan, cruelty-free and clean is Klome Essentials. Their product range includes some lovely lipsticks that have been formulated with coconut, jojoba and sunflower seed oil which makes them super moisturising. Some of the lipsticks are also available as combos with lip oils for that added TLC. Their lipsticks start at INR 400.
Founded in 2017, Spekta Cosmetics is a makeup brand that's been created to specially suit Indian skin. They're crulety-free, vegan and their lipsticks have achieved a cult status following in the indie beauty scene. You'll find matte lipsticks formulated with vitamin E and shea butter and gel nail paints that are quick drying and long lasting. Their nail paints are priced at an affordable INR 250 and the lipsticks are for INR 550.
Boss Lady Cosmetic
Chances are, you're a millennial just like we are and we know the importance of feeling confident, owning ourselves and reforming age old beauty standards because non-exclusivity is so last century. Boss Lady Cosmetic embodies exactly these thoughts and has gorgeous lipsticks, highlighters and a waterproof eyeliner we can actually get a successful winged eyeliner look with. The lipsticks are priced at INR 899 and the eye flick liner is INR 675.