It may not yet be the Indian festive or wedding season, but that’s the BEST time to shop for Indian wear, since you’ll get the styles you want. If you have been eyeing a kurta set, fancy saree, or artsy Indo-Western outfit for a while now, please use Nykaa Fashion’s Thank God It’s Sale as an opportunity to pick up everything that your heart desires. With discounts going up to 93% (yes!), feel free to shop high end (or as many as you want) brands without the heartbreak of a significantly lighter wallet. Find everything from Indie brands like Chidiyaa, Geroo Jaipur, and Suta to Indian wear stalwarts like FabIndia, Global Desi, AND, Ritu Kumar and more. There are over 300 brands part of Nykaa Fashion's TGIS, but here are 15 we’re really looking forward to shopping from, and will too!
Stock Up On Kurtas, Sarees & More On Nykaa Fashion’s Thank God It's Sale
Akhilam

If you’re looking for sarees (for any occasion), all roads lead to Akhilam. From buttery georgettes to rich Kanjivaram weaves, there’s something for everyone. For daily wear options, they have a lovely range of printed sarees whether you like Dola, Bandhini, or something geometric. Materials include silk, silk blends, linen, net and more. For those who want party-friendly sarees, they check out their lace and sequinned options. Discounts go up to 85%, so you could get a rich, silk drape for around INR 1,700! Most sarees come with blouse pieces, so it’s really worth your money too.
LBB Picks: Pink Traditional Kanjivaram Saree, Peach Poly Georgette Saree, Polycotton Grey Solid Belted Saree
Discount: Minimum 40% off
Aachho

Billowing anarkalis, summer-friendly florals, and trendy Indo-Western occasion-wear is what you can get from Jaipur-based Aachho. If you’ve been looking for hand block-printed outfit in vibrant hues, and striking designs this is where you should shop. Ideal for occasion and festive wear picks, find elegant yet elaborate Chikankari kurtas, vibrant sharara sets, and colourful Indo-Western tunics that work just as well as kurta as they do a dress.
LBB Picks: Beige Embroidered Kurta And Pant With Dupatta, Green Beetle Hand Block Suit Set, Maroon Jasmine Embroidered Sharara Set
Discount: Minimum 20% off
FabIndia

One of India's largest platforms for products made from Indian traditional techniques, skills, and hand-based processes, when we think ethnic, FabIndia is one of the first names that pop into mind. They have a huge variety of clothing across categories that are priced from a medium to expensive range. You’ll find kurtas, scarves, shawls, sarees, and block-printed shirts, for both men and women. Their clothes are comfy, easy to wear, and suitable for several occasions. Plus you’ll be lying if you said you cannot spot a FabIndia kurta from a mile away.
LBB Picks: Cotton Silk Maheshwari Sari and this Cotton Ikat Bush Shirt
Discount: Minimum 30% off
Juniper

Based out of Jaipur, this brand is all about easy and comfy ethnic essentials for both formal, and casual occasions. They sell a variety of clothing across categories, from kurtas, tops and tunics, lehengas, jumpsuits and much more. They are fairly priced with products starting as low as INR 259 upwards! Plus you’re in for a treat because they’re on sale right now!
LBB Picks: White Cotton Chanderi Kurta and this Peplum Tunic Dhoti
Discount: Minimum 40% off
Jaipur Kurti

Mirroring the culture and tradition of Jaipur, Jaipur Kurti is all about helping the modern woman connect with ethnicity. As the name suggests they have an impressive collection of kurtas along with other accessories that are suitable for daily wear. In addition to this, they are size inclusive with the size range starting at XS and going all the way up to 7XL.
LBB Picks: Silk Crepe Kurta and this Cotton Flared Dress
Discount: Minimum 40% off
Janasya

A mix of Indian textiles with modern trends and silhouettes, Janasya, offers summer wardrobe staples. From suit sets and kurtas, to tunics and palazzos, they have just about every ethnic essential suitable for workwear, casual, or even occasion-based. They’re reasonably priced with products starting at INR 420 only!
LBB Picks: Kurta Palazzo Set and this Crepe Kaftan
Discount: Minimum 40% off
Likha

Likha has plenty of kurtas, salwar suits, and ethnic dresses that are perfect for work and daily wear. They are all about modest wear for the Indian woman with vibrant colours, and patterns, keeping up with the fashion trends. They are reasonably priced with clothes starting at INR 400.
LBB Pick: Navy Blue Tunic and this Patterned Kurta
Discount: Flat 50% off!
Lavanya - The Label

Pretty printed sarees, suit-sets, co-ords, lehengas, dresses and more - this brand will have you spoilt for choices! Their collection includes everything from purple pastels to vibrant pinks with designs that are perfect for special occasions as well as everyday wear.
LBB Picks: Ruffled Organza Saree, Violet and Pink Floral Printed Dress, and Cotton Lurex Co-ord set.
Discount: Minimum 15% off
W for Women

If it’s everyday ethnic wear you’re looking for, at affordable prices and good quality then W for Women has to be first choice by majority! From sisters and mothers to dadis, paati, and friends, everyone is likely to like at least one thing from W, which also speaks for inclusivity in designs and sizes.
LBB Picks: Deep Green Pleated Kurta-parallel Pants Set, and Grey Straight Printed Kurta
Discount: Up to 60% off
Swtantra

Sarees have made a huge come back this year (don’t know if they even left). And the colours and patterns Swtantra has to offer are modern, chic and elegant, perfect for the modern indian women. They also have pant style sarees which are not only 10x easier to wear but also look quite flattering.
LBB Picks: Plum Satin Saree and Pre-draped Pant Style saree
Discount: Minimum 15% off
Soch

With an awesome collection of kurtas, tunics and dresses you dont have to put in too much ‘soch’ about what to buy from this brand. They also have a collection of perfectly tailored ready made blouses that has a wide variety from plain solid ones to heavy embellished and embroidered ones.
LBB Picks: Beige Pure Georgette Suit Set and White Georgette Embroidery Suit Set
Discount: Up to 50% off
aLL Plus Size

As the name suggests, this brand is dedicated to making plus size clothing, offering sizes that go up to 7XL. They not only have Indian wear for women but also for men! Not only that you’ll find that their collection has a lot of western wear options too. For women specifically, you’ll find kurtas, tops, dresses, and tunics - all extremely reasonably priced.
LBB Picks: Yellow Kurta and Printed Navy Blue Tunic
Discount: Up to 55% off
Biba

For funky, free-flowing and free-spirited Indian wear options check out BIBA. If you want a headstart on your Diwali shopping, or need nice Indian wear options that incorporate current trends (tiered dresses, chikankari, summer-friendly co-ords and the like), they’ll have something for you. Kurtas, dresses, palazzos, co-ords and three-piece sets (pants, skirts, and tops of various lengths) are on offer among other things.
LBB Picks: Pink Printed Kurta, Yellow Cotton Flared Suit, Off White Straight Cotton Short Top
Discount: Up To 60% off
Baisacrafts

Baisacrafts TGIS collection features light yet vibrant apparel mostly made of natural material. Cotton, mul, modal, and cotton silk among others. Dresses with Indian print, hand-painted, soft cotton sarees, and flowy kurta sets are on sale. They even have cotton lehenga-choli sets for those of you who might be attending summer weddings. Either way, pick up something from here because you’re unlikely to get great discounts like this for their collection in the near future.
LBB Picks: Green Handbrush Painted Cotton Anarkali Suit, Teal Handbrush Painted Cotton Kurta Sharara, Gota Work Katya Lehenga and Choli with Dupatta , Ellie Handblock Cotton Saree
Discount: Flat 30% off
Chidiyaa

Simplicity and free spirit are what Chidiyaa is all about. Known for their cotton (and natural in general) apparel, they have a range of comfy sarees, blouses, tops, dresses and more. That being said we love their selection of sarees that are both vibrant but also not OTT. Their silk blouses are also worth buying since they can be worn as cropped shirts or crop tops as is. Though if you don’t want to mix and match, their sarees come with unstitched blouse pieces to design as you please
LBB’s Picks: Handwoven Cotton Sky Blue Rainbow Saree, Pink Block Printed Mashu Silk Stitched Blouse, Ivory Blue Green Block Printed Cotton Mul Saree with Unstitched Blouse
Discount: Flat 10% off