#MadeByHer: 15 Indian Brands By Women For Everyone

The brand works with artisans to preserve Indian handicrafts and creates sustainable apparel and accessories. Tanvi Bikhchandani and Charanya Shekar are co-founders of Tamarind Chutney, and offer everything from tops, bottoms, outerwear, dresses, saris, and dupattas for women; along with shirts, jackets and ties for men. They also have stationery and storage accessories, pet accessories and accessories for hair too. All of which are made with Indian textiles and are fully made keeping in mind to reduce textile waste.

A small woman-run business, Unbaked offers fun, quirky and fresh polymer clay jewellery. Made by hand (with love), Samriddhi has crafted the cutest range of earrings, necklaces and rings. She also has a small ‘An Ode to Madras’ collection featuring Madras checks rings and Filter Kapi pendant, hoops, ring and even a charm. If you’re looking for something that’s not too offbeat, get the Pedha earrings or the Wildflower necklace.

An engineering student by day, a polymer clay artist by night; Mahah Sadique is a Gen-Z entrepreneur who’s making earrings and pendants her generation will love. From dosa magnet and earrings to toastie pendants and charms. This is the cutest store to grab an accessory that’ll add some play to your outfit.

Celebrating Indian craftsmanship, if you love home-decor, we’re sure you already love The Wishing Chair. Run by Avneet Mann and Vivita Relan, the brand has everything from ornate serveware, candles and minimalist planters to quirky journals, statement earrings, and breezy dresses on offer.

Lipi Garg’s brand Artlipisstudio, is an Instagram shop in its nascent stage; but is soon gaining popularity thanks to influencers loving her work. It’s an ideal store to shop for gifts or to buy yourself something small that’s handmade. Lipi dabbles in handmade precision cutwork, digital painting, macrame and resin artworks. Our favourites are her macrame framed mirrors and macrame earrings that all come in vibrant colours.

Promising to offer cafe-like coffee at home, Aditi Somani began The Country Bean; and she delivers on that promise. Offering flavours like hazelnut, caramel, vanilla, cocoa-mint, cardamom, and berry - the coffee you made with The Country Bean’s instant coffee jar is heavenly. The brand also has hot chocolate, and now offers a chocolate spread too.

You may already know Eshna Kutty from her viral video of hula-hooping while wearing a saree. Kutty since December 2020 has built a community of hoopers and sells hoops in different types and vibrant colours - Yellow Submarine, Purple Rain, Green Collapsible Hoop, Wild Blue, Red Collapsible Hoop and Mini Hoops too. The community of hoopers includes those who’ve been hooping for years or only a few weeks. And, they also have a basic hooping course, if you’re a beginner to hula-hooping.

A Pune-based ceramic artist, Shibani has her own brand of ceramics that she makes by hand and sells under her namesake. Inspired by nature and Indian handicrafts, Shibani launched TexTiles, a ceramic nameplates collection, where the designs are inspired by the textiles of India. There are about six tiles to choose from, all of which are inspired by different fabrics: Kalamkari, Bagru, Kantha, Ikkar and Phulkari.

They have leggings with pockets! Only a woman could rightly add pockets in bottoms, and Minu Margeret does so with her brand Bliss Club. Offering activewear for Indian women’s varied body types and shapes, Bliss Club has 7 varied sizes. They have soft-airy-body-sculpting garments made to slip into.

FAE aka Free and “Equal Beauty” creates a range that's adaptable for every shade of Indian skin. From conception to manufacturing, FAE tries to rethink beauty products as we know it. Founder Karishma Kewalramani has managed to craft a range that includes lipsticks, primer, mascara and more.

Co-founder Umeshwari Machani’s brand Monsoon Harvest is a breakfast favourite. Offering guilt-free millet muesli, vegan granolas, gluten-free oats, and high-fibre cereal. And a growing range of trail mixes, coffee and crackers too! We absolutely love Monsoon Harvest for its obviously great breakfast options, and also for its super cute packaging.

A brand by two moms that’s crafted to make a mom’s life easier! Slurrp Farm’s founders Meghana Narayan and Shauravi Malik started the brand to add healthier eating options on shelves. You can buy toddler’s cereals made with ragi, millet pancake mixes, millet noodles, millet cake mixes; millet beetroot and spinach dosa mixes and a few millet snacks too.

A feminist publishing house by Urvashi Butalia, Zubaan Books publishes gender-focused academia, literary fiction, autobiographies and biographies of women, and fiction by women. It’s a first-of-its-kind publishing house in India.

Artchetype Studio’s stationery tries to make your to-do list a little more interesting. Founder Shivali Vakil’s brand offers products, planners, sticky notes, planner pads and more. Most designs are super cute doodles that will surely make your workspace better.

Offering all-natural personal care for women, Tanvi Johri is behind the brand Carmesi. Made without synthetics or chemicals, Carmesi’s all-natural sanitary pads are a rage. They also have menstrual cups, panty liners, period kits, acne care products, hair removal products and more.