20 Indian Women-Led Brands That Are Too Good To Gatekeep

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The joy of saying "Oh, how I love being a woman" reaches new heights every time I see a woman, or should I say, a businesswoman, thriving with her creative ideas. They’ve taken "the world is at my disposal" to an entirely new level, fearlessly taking risks, even though, let’s be honest, we’re still often side-eyed for simply speaking our minds. Well, the boss babe energy is at an all-time high, and that’s exactly what we need!

LBB has always been a girl's girl, and with so many women raising the bar with their innovative ideas across industries, there’s no way we’re gatekeeping this kind of excellence. So, we did the groundwork and rounded up the 20 best women-led brands in India that you absolutely cannot miss!

Unbaked

Unbaked

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Unbaked offers fun and fresh polymer clay jewellery. Made by hand (and love), Samriddhi has crafted the cutest range of earrings, necklaces and rings. There are several collections, out of which the ‘An Ode to Madras’ collection is our favourite. It features Madras check rings and a Filter Kapi pendant, hoops, a ring and even a charm. If you’re looking for something that’s not too offbeat, get the Pedha earrings or the Wildflower necklace.

Founder: Samriddhi Balasubramaniam

USP: Handcrafted polymer clay jewellery

The Summer House

We are in awe of how beautiful everything looks at The Summer House. Minimal, but never (ever) boring. Almost 24% of their garments are made from handwoven fabrics and work with only responsibly-made materials, preferring mostly organic, ECONYL regenerated nylon and ethical tencel. They are working with close to 1,000 artisans to bring out apparel that is good for Mother Earth and your skin!

Founders: Shivangini Parihar and Rekha Datla

USP: Breezy, sustainable, summer dresses

The Wishing Chair

The Wishing Chair celebrated Indian craftsmanship in the best way possible. Run by Avneet Mann and Vivita Relan, the brand has everything from ornamented serveware, scented candles and minimalist as well as artistic decor that can break the ice effortlessly. Anything from this brand will make you go "SO CUTE!"

Founders: Avneet Mann and Vivita Relan

USP: Whimsy decor and serveware

The Basics Woman

Suchita A Mukerji founded this brand in 2021 and since then, it has been saving its spot on the shelves of women looking to balance their hormones and improve their lifestyle. The ingredient-focused nutrition has been seen to actually work (personally tried, tested, and loved) and the brand has also recently launched herbal hair oil that accelerates healthy hair growth.  

Founder: Suchita A Mukerji 

USP: Products and programs related to hormone harmony

Country Bean

Country Bean

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If you are looking for a cafe experience at home, Aditi Somani's Country Bean will help you achieve that goal. The flavours they offer, from hazelnut and caramel to vanilla, cardamom, and berry, are all one-of-a-kind and super-delicious. The brand also has hot chocolate and chocolate spread too. When shopping from Country Bean, do not miss out on their amazing drinkware collection!

Founder: Aditi Somani Satnaliwala

USP: Cafe-like coffee at home

Glow Glossary

Glow Glossary

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The matcha rage is everywhere and it is there to stay, considering the fact that it's healthy to the max without compromising on the taste. Glow Glossary has taken it to a whole other level with its Ceremonial Grade A, Koicha stone-ground matcha that is ethically sourced from Japan. They also have a kit that includes matcha, a bamboo whisk, a bamboo spoon, and a bowl.

Founder: Pratishtha Rawat

USP: Ethically-sourced Matcha

By Shibani

By Shibani

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A Pune-based ceramic artist, Shibani has her own brand of ceramics that she makes by hand and sells under her namesake. Inspired by nature and Indian handicrafts, Shibani launched TexTiles, a ceramic nameplates collection, where the designs are inspired by the textiles of India. There are about six tiles to choose from, all of which are inspired by different fabrics: Kalamkari, Bagru, Kantha, Ikkar and Phulkari.

Founder: Shibani

USP: Handpainted ceramics

Blissclub

Bliss Club

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They have leggings with pockets! Only a woman could rightly add pockets to bottoms, and Minu Margeret does so with her brand Blissclub. Offering activewear for Indian women’s varied body types and shapes, Bliss Club has 7 varied sizes. They have soft-airy-body-sculpting garments made to slip into.

Founder: Minu Margeret

USP: High-quality activewear

FAE Beauty

FAE Beauty

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FAE aka Free and “Equal Beauty” creates a range that's adaptable to every shade of Indian skin. From conception to manufacturing, FAE tries to rethink beauty products as we know them. Founder Karishma Kewalramani has managed to craft a range that includes lipsticks, primer, mascara and more.

Founder: Karishma Kewalramani 

USP: Products that work for every shade of brown skin

Know more about this brand here

Anaar

Anaar

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Want to put your best foot(wear) forward? Then this brand will make sure you do that, that too in style. Started by Tanushri Biyani in 2022, Anaar has since been making waves and how! Those festive sneakers are our absolute favourites, because wow, who knew shimmery sneakers could look so good?

Founder: Tanushri Biyani

USP: Festive sandals and sneakers

Slurrp Farm

Slurrp Farm

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A brand by two moms that’s crafted to make a mom’s life easier! Slurrp Farm’s founders Meghana Narayan and Shauravi Malik started the brand to add healthier eating options on shelves. You can buy toddler’s cereals made with ragi, millet pancake mixes, millet noodles, millet cake mixes; millet beetroot and spinach dosa mixes and a few millet snacks too.

Founder: Shauravi Malik and Meghana Narayan

USP: Healthy, tasty, natural food

The PDKF Store

The PDFK Store

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The Princess Diya Kumari Foundation has a goal of promoting traditional crafts by collaborating with several women artisans that not only empower them but give the customers high-quality, absolutely beautiful Indian designs that can't be left unseen. From block printing to fine needlework, everything in apparel, homeware, and accessories will mesmerise you. 

Founder: Gauravi Kumari

USP: Amazing use of Indian craftsmanship

Living Waters Creative Studio

Living Waters

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The Living Waters Creative Studio by Nidhi Singh is basically crafting a lineup that’ll have you willingly parting with all your money and happily so. Think hardcover diaries that look like the kind you can’t stop admiring at a bookstore and pop-culture-perfect tote bags that guarantee endless compliments. It’s safe to say this brand is our ultimate go-to for stationery and bags!

Founder: Nidhi Singh

USP: Eye-catching, artistic stationery

Carmesi

Carmesi

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Offering all-natural personal care for women, Tanvi Johri is behind the brand Carmesi. Made without synthetics or chemicals, Carmesi’s all-natural sanitary pads are a rage. They also have menstrual cups, panty liners, period kits, acne care products, hair removal products and more.

Founder: Tanvi Johri

USP: Natural menstrual products

Nish Hair

Nish Hair

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This brand needs no introduction, we're pretty sure you’ve already seen it all over Instagram, thanks to Parul Gulati’s genius mind. Nish Hair has turned everything hair-related, from extensions to toppers, into something fun and effortless to wear. And it doesn’t stop there; with hair care, styling tools, and more, this brand is packed with products you definitely won’t regret buying.

Founder: Parul Gulati

USP: 100% human hair extensions 

Pro-Tip: A Few Of Parul Gulati's Favourite Things

Blur India

Yet another Insta-viral brand that we totally love is Blur India. Started with cute lipsticks with packaging every Gen Z would genuinely love to take a snap or two of, now it has been transcended to kajals, eye liners, and even solid perfumes. The beautiful mind behind all this is Riya Pant!

Founder: Riya Pant

USP: Clean beauty products

Know more about this brand here.

The Cinnamon Kitchen

The Cinnamon Kitchen is as good as it sounds. Started by Priyasha Saluja in 2018 as an Instagram page, now it has grown to become one of the top plant-based bakeries. What makes them stand out is that everything is baked with millets and is PCOS-friendly. Cookies, chips, spreads, small bites, they have made snacks healthy without compromising (in fact elevating) the taste. 

Founder: Priyasha Saluja

USP: PCOS-friendly and gluten-free bakery cookies, breads, and more

Suta

Suta

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We’ve long adored Suta for its artisanal apparel that keeps both comfort and style equally upfront. Su and Ta stand for the powerhouse sister duo behind the brand, Sujata and Taniya Biswas, who decided to channel their creativity into something truly special. From kurta sets to lehengas, and especially their sarees, everything they craft is a work of sustainable art.

Founder: Sujata Biswas and Taniya Biswas

USP: Artisanal, sustainable apparel

Pro-Tip: Suta Co-Founders Tell Us 10 Of Their Favourite Homegrown Sustainable Brands

Moxie Beauty

Moxie Beauty

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We’ve all heard hair care brands promise “salon hair at home,” but Moxie Beauty actually delivers. A clean beauty brand tailored specifically for Indian hair (think frizz and untextured strands, thanks to pollution), it was founded in 2022 by Nitika Khanna. From dry shampoos to hair-finishing sticks, their products have quite literally answered and solved every hair woe we’ve ever had!

Founder: Nitika Khanna

USP: Specially curated for Indian hair

Bhavya Ramesh

Bhavya Ramesh

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The kind of jewellery you will see here is nowhere to be found anywhere else. It's eccentric and freakishly amazing. Bhavya Ramesh is a conscious silverware brand that wholeheartedly expresses its creativity in the form of statement-making rings, chains, palm cuffs, ear clips, sunglasses, and hair accessories. 

Founder: Bhavya Ramesh

USP: Conscious silverware 

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A literature and fashion grad who is powered by mitochondria and mocha. With almost 4 years of experience in writing all things fun, this is your spot for the top-notch recs!