Fragrances By Ambrin is an ittar brand that’s mixing things up. Rahat Khan, the chief perfumer, does a bit of procuring and a bit of blending to create novel fragrances that go beyond the usual rose and mogra. We specially loved the concoctions that replicated notes from Versace, Flora By Gucci, Dior’s Posion Girl and more – so refreshing and so sensual.
She stocks about 60 odd fragrances and the sweet-smelling range is a mix of the typical ittars like rose and jasmine along with some experimental ones. They are all alcohol-free and make a great substitute for perfumes in case you’re also in search for something long-lasting. Safe for all ages, we’re told her ittars with French notes {reminiscent of Elie Saab, Versace, Gucci and Dior} find the most takers. When prodded, Rahat lets us in on her trade secret: “I could easily do a CK but then, that’d also be any ittar person in Nizamuddin. My forte is unusual fragrances… I have one that resembles the bark of a tree and another one that’ll instantly remind you of a dargah,” she says.
From subtle, lingering ones to heavy Arabic ones, the brand celebrates individual choices by having a healthy mix of both. Some blends she’s handcrafted have been named by her and are ones you won’t find anywhere else in the market. They go by names such as Bloom, Red, Pulse, Mijaaz and co. Our personal favourite is Pulse with its chocolatey, vanilla-y undertones. Another spectacular aspect of this small venture is that Rahat employs women from the neighbouring village to stitch, embroider, pour and package fragrances for her.
Now we’re guessing you’re wondering how to find her, right? Well, you can find her kiosk in Mall of India, Noida, or even better — you can shop from (or gift to) anywhere in the country right here on LBB! Yes, the ever-elusive perfume-lady is now exclusive on LBB!