From tunics, and kurtas to long dresses, co-ord sets, and pants, JOVI is a brand that offers apparel that's apt for the summer. They've got the most breezy and comfortable collection of women's apparel that we wouldn't mind wearing from 9-to-9 in the blistering heat. Just FYI, most of their apparel is made out of mulmul and cotton fabric.
Since dresses make us go weak in the knees and loosen our purse strings, JOVI's too gave us major heart eyes. We're big fans of all their A-line white dresses that come with minimal embroidery, buttons, a pop of colour here and there, and ruffled sleeves. Best part? Their dresses have pockets! You're welcome.
JOVI's ethnic wear is equally stunning with comfortable silhouettes and three-fourth sleeves (bye-bye, annoying tan). If western wear is what you prefer, they've got a stunning green strappy top with yellow tassels that we're currently eyeing.