This five-year-old label, formed after many personal struggles and bootstrapping later, is the brainchild of Juhi Malhotra. She works with a small team to create handcrafted accessories like bags, jewellery, home decoratives, belts, hats and more. They use a specific handmade fabric created using weaving and pasting cords - a technique developed by the founder during her college days.
We love that all the items are super quirky (with graphics elements that any desi can relate to), affordable and open to customisation. They’d make a cute add-on to any casual outfit or setting. Isn't that awesome?