IG-Star Kusha Kapila Loves Local Brands: Follow Suit & Shop From Her Faves!

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Kusha Kapila rose to stardom on Instagram because of her wicked sense of humor and the excellent meme content she creates with it. Her signature funny characters and personas have made a mark all across the country but what she's soon coming to be known for is her one-of-kind style! So much so that we've seen several fan accounts highlighting only what Kusha wore, hint: check out 'Kusha ke Kapde'. From what we see, she loves flowy maxi dresses, high-waisted co ord sets, statement jackets, corsets, offbeat Indian suits and sarees and of course, vibrant colours and loud prints to go with. Basically, if you need a curvy girl fashion closet and inspo, you must check out these brands that Kusha Kapila loves to shop from - proof, the 'gram has spotted her wearing them on several occasions!

Without question, you already know we're totally in love with everything Kusha Kapila wears, the only thing that tops this is obviously her sense of humor and the fact that she has always been vocal about supporting local brands, just like LBB! You go girl!

Urban Suburban

Urban Suburban

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Urban Suburban seems to make up a chunk of Kusha's wardrobe. We've seen her look as pretty as a picture rocking their Pink Floral Wrap-around Dress with puff sleeves. The multi-colored dress and floral full sleeves top are other picks she owns from here. It is the youthful style and fun & trendy prints she enjoys flaunting from this homegrown brand, as do we! You can shop for Urban Suburban's contemporary chic clothing that also expands to blazers, playsuits, jumpsuits, shrugs, and more, right here on LBB.

Similar Brands: ISU, Sola, Marche

Babhru

Babhru

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Comfort clothing ranks high in Kusha's style quotient. Think loosey-goosey dresses and shirts and flowy silhouettes - just like Babhru crafts. Her favourite from this brand is the Forest Fern Flare Sleeve Maxi dress, but if you did ask her, she'd point to everything on this brand's line. Check them out on LBB and you will find several other casual and cool cloud or shirt dresses, and summer-friendly blouses. The colours too, match this influencer's palette - rust browns, almost whites, blues, vibrant greens, and magenta.

Similar Brands: Ambiya, Silayi, Label Raasleela

Essgee

Essgee

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Lounge sets, kimonos, wrap dresses and cowl blouses are only a few things Kusha owns from this popular brand. Her love affair with Essgee is for their effortless boho and carefree appeal, and clothes fashioned after the hippie movement of the 60s. The fabrics Essgee works with are just as luxurious as their designs - think taffeta, silk, chiffon, and linen turned into dresses, jumpsuits, pants and tops. No wonder Kusha recommends!

Similar Brands: Myshka, Threeness, Ukti

Lea Clothing Co

We'd like to think Lea Clothing Co got its first breakthrough after Kusha Kapila was spotted wearing their Carla Mauve Silk Corset. Ever since the brand's popularity has skyrocketed (their IG) and Kusha seems to become a loyal customer, adding more and more pieces to her closet from here. We've seen her flaunt Lea's calliope puff sleeve crop top, the black corset, and Sasha white top. You must definitely check out Lea Clothing Co for their international styles and inclusive-sized clothing. Very hatke and Kusha approved! 

Similar Brands: Authent, 250 Designs, Half Full Half Empty

Femella

Femella

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Femella's midi dresses are pretty much Kusha's go-to. She wears them at events, to shoots, on a casual day out, pretty much all places. That's the charm of this cool indie brand, their clothes are affordable, made for everyday wear, and made well and super stylish. The brand's modern silhouettes, clean designs, and functional styles go beyond dresses too. You will find denim jackets, jumpsuits, and trendy tops and blouses too. If you want to stick to what Kusha wore, buy the Ecru Botanical Puff Sleeve Midi Dress or the Wine Wrap Formal Maxi Dress.

Similar Brands: MJ Lifestyle, Znx4ever, Hey Missy

Mulmul

Mulmul

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For everyday Indian wear, Kusha's favourite is Shop Mulmul. The brand is known for their gorgeous and most comfortable mulmul suits. Their design is minimal, detailed with subtle embroidery but also unexpected pops of bright colour - yellows, navy blues, pinks and more. Mulmul's clothing is also great as occasion wear or when you need to meet the fam, based on her pictures, Kusha agrees too. 

Similar Brands: Wagga, Tjori, Svaroop 

Prints By Radhika

Another luxury label that appears in Kusha's looks and closet every now and then is Prints By Radhika. The brand is a celebrity favourite and is known for its one-of-kind bold prints that look like wearable art. Kusha has been seen flaunting vibrant dresses, and sarees from here. You must note that Prints By Radhika is a tad bit expensive, and must be reserved for occasion wear shopping/clothing only. We loved Kusha in the Red Velvet Dress with a v-neck and Silk Organza Saree. She looked like a dream!

Similar Brands: Picchika, Muksweta, Shades by Vidhi

Knick Knack Nook

One of the many places Kusha loves to get her accessories from is Knick Knack Nook. Their oversized, bold, statement earrings are what we've seen her sport most times from here - Tropical Orange Tassel Earrings being most popular. Aside from quirky and themed earrings, Knick Knack Nook is also known for dainty Indian jewellery including fun nose pins and chandbalis. Check out the brand's collection on LBB. 

Similar Brands: Knot Me Cute, Prishie, House of Baalee

Pro-Tip

Other local brands Kusha Kapila stans includes Baise Gaba, Poppi Clothing, Fizzy Goblet, Nicojournal and So Fetch.