Comfort, Support And Sexiness: 11 Brands That Serve All Your Bra Needs

Zivame started off as an online multi-brand platform for innerwear and lingerie in Bangalore, but now has their own range of options that are comfortable and are ideal for the urban, Indian woman. While you can visit any of their stores across the country for their premium range, feel free to use their online bra size calculator to pick up the perfect size for you. The fabric(s) they use for the in-house collection are selected specifically for all-day comfort. Currently, they also offer a host of nightwear, swimwear, activewear and loungewear options. What we’re really loving is that they have options for those who have undergone a mastectomy—true inclusivity!

Sizes: 28B to 46F for bras, 2XS to 4XL for others

Best For: Daily wear and T-shirt bras, shapewear options

When it comes to lingerie, few get it as right as Marks & Spencer. Be it basic bras for the office, T-shirt ones to lounge in all day long, lacy ones that are sexy but not OTT, or panties that will keep you comfortable and sassy, without those lines showing through your LBD—they have it all. And the best part? They're size inclusive! With a range of about 30A to 44G (though the choice does become a bit limited) for bras and 6 to 22 for underwear, you'll find your size without trying too hard. We also love their multipack sets that make life easier. Why look for another style when you can get your favourite in two colours in the same box, eh?

Sizes: 30A to 44G for bras and 6 to 22 for knickers

Best For: Longlasting, fancy bras and multipack options

Based out of Noida, UP, Clovia works to cater to Indian women in all their wonderful shapes, sizes and budget requirements. They’re your best bet for international styles minus the hefty price tag. Find bralettes, cage bras, bikini-style bras and a host of reasonably priced camisoles, robes and babydoll negligees, among others, in various colours and sizes. Be it daily wear options, shapewear (even for sarees!) or lacy numbers to turn up the heat in the bedroom, there are lingerie and innerwear options for everyone.  We’re also loving the innerwear options for teens and the maternity section too. What to look out for is the various sales that they have periodically. 

Sizes: 28B to 44F for bras, S to 3XL for bottoms 

Best For: Bralettes and bikini style bras

The high-street brand took its time in climbing up the ladder to be on the top of women's minds for lingerie, but now that most of us have it there, there's no looking back! You can add to cart push-up bras, sports bras, bralettes and unlined regular bras from the website, or better still, check out one of their stores, where they usually have a rack of discounted options up to almost 80%. What H&M is good for is sizes in almost all styles. They're not judging if you're a size 6 or size 22. If you want that Brazilian thong with lace, you get it. Push-up bra in a size 38F, no problem. 

Sizes: 32A to 38F for bras and 4P to 3XL for knickers 

Best For: Their jersey bras, and range available for smaller sizes

Jockey needs no introduction. They’re synonymous with basic underwear in India. For daily underwear options, they’re the best brand. Their sheer range of styles is enough to never want to shop for lingerie at any other brand. Perfect for basics, find lounge bras, padded bras, wired bras, sleep bras (yes, that’s a thing!), nursing bras, crop tops, camisoles and slips for layering your outfits. The standout quality of all Jockey innerwear is the fact that most of their range is made of cotton, which is why it last so long. They even have a range of briefs, slips and bloomers for children, as well as training bras and sizes for teens. Do note that for some styles of bras, sizes tend to run a little larger. 

Sizes: 30B to 42D for bras and XS to 3XL

Best For: Daily wear, T-shirt bras

While Triumph started as a small corset factory in Germany back in 1886, they’re now synonymous with quality undergarments in India after setting up shop here back in 1998. They’re a one-stop shop for great quality and style for a reasonable price. Well known for their bridal collection, they actually have something for our parents' generation as well as for ours. No matter the style, their bras are super supportive. We love their T-shirt bras (padded and non-padded) for their wonderful coverage, as well as their balconette bras for deeper necklines. Apart from the standard colours, they have lovely, vibrant, blush (pinks, reds, and mauves) options. And while they’re not the first brand that comes to mind for it, check out their super supportive and functional sports bras. When it comes to undies, they have comfortable and seamless options, but not a lot of range. 

Sizes: 30B to 44G and XS to XXL for bottoms

Best For: Super comfortable balconette bras

Airy, sweatproof, absorbent sanitary shorts, ultra seamless shorts, hip huggers, high-rise briefs, plunging, push-up, wireless or sports bras—Uniqlo is more than just functional. Available in colours like beige, black, orange, pink, purple, grey and white, mostly, you can count on Uniqlo to be fashionable, functional and flattering. That said, we really wished their sizes were more inclusive by a massive margin. 

Sizes: 30A to 38H for bras and XS to XXL for underwear

Best For: Light, barely-there feeling bras, and sports bras

Looking for luxurious lingerie to lounge about in? Even their daily wear, non-padded, non-wired bras look sleek and comfortable without a pesky print to worry about peeking through more sheer clothing. Their printed bras do feature the usual butterflies, flowers and polka dots, and are budget-friendly (especially during sales!) for the styles and quality on offer. Definitely shop at Amante for the plunge, strapless and balcony bras, which are a godsend for those dresses with tricky necklines and sleeves. Bottomwear features standard boy shorts, hipsters (very soft, very comfortable) and seamless options. If you’re looking for lacy innerwear, their Brazilian and thong sections will delight. Though they’re not particularly size inclusive, their fits are unmatched. 

Sizes: 32B to 42DD for bras and S to XL for underwear

Best For: Plunge, strapless and balconette bras for fancy clothes

If you're looking for Indian brands that make great lingerie and innerwear for men and women, here are our picks. 

Plus-size, sexy, basic, nursing, teenage, minimiser or sports bras, Hunkemoller has them all. We love that they don't restrict the style to specific sizes. You'll get most of the options all the way up to 44E and it starts at 32A. Nursing bras here are not a boring selection; in fact, they have slightly padded and lacy ones, so you look and feel gorgeous. Their minimiser collection starts at 36C and goes up to 40G for most of the designs. But look through the website and you'll find a few that are ideal for higher sizes too. Hunkemoller also does strapless, longline and stick-on bras (which some folks on team LBB have tried, and vouch for). Knickers, mostly sexy and sensual at this store, come in all forms from the usual thongs, boxer strings, Brazilian knickers, briefs, high-waist knickers, granny panties or shorts. 

Sizes: 32A to 44E for bras and 2XS to 3XL for knickers

Best For: Risque but supportive collection across the board, and minimisers

One of our latest favourites, Nykd By Nykaa has a growing list of options in their lingerie section. While we have only tried two of their offerings, we’re already quite happy with the fit and style. They currently have strapless, wireless, textured lace bras and lace bikini bottoms too. What we really appreciate about Nykd By Nykaa is that they have sizes going up to 44E and start at 32D, which some brands don’t have. We’d love to see a few more 32E and Fs, but they have plenty of 34 options if you don’t mind a little bit of compromise.

Sizes: 30B to 44E for bras and XS to 3XL for knickers

Best For: Strapless bras and maternity ones are pretty solid, and minimisers

If you are a plus-size female, we know how difficult it is to find lingerie that not only fits well, but looks beautiful too. Parfait India does lingerie for plus-size women—comfortable and looks amazing. They have all kinds of prints in a range of colors—definitely not available in most other lingerie platforms. From neutral everyday picks to saucy, lacy and colourful pieces for special occasions—Parfait has it all, no matter the size. Though the price range is definitely not pocket-friendly for everyone, these are investment pieces that last a long long time! 

Sizes: 30D to 44H for bras

Best For: Strapless bras and lace ones top the list