Maay India offers splurge-worthy, handcrafted Kashmiri embroidery in high street form; not something we see every day. Skirts, dress, tops; get ’em all. This online brand does handcrafted and ethically made clothing for women as a way of getting global recognition for local Kashmiri artisans and their traditional embroidery techniques.
It’s for the boho fashionista or lover of clean cuts, depending on how one styles it. At the moment they only have clothing for women. Their aesthetic and design detail is unique and sheds some light on the age-old Kashmiri craft form. We loved their brand concept the most (having never seen Kashmiri embroidery and contemporary designs put together) and the promise of each piece being hand-embroidered by Kashmiri artisans.
The transaction was easy, the team helpful, and after our order was placed, they even called to confirm the size and ask if any customisations were needed. The only thing we don’t like is that the garments can only be dry-cleaned, or at least need to be hand-washed very carefully.
Price: INR 2,850 upwards