We have a new addiction- Instagram. And sure it's awesome sharing pictures, using filters, and hashtagging; But more than self-indulgence, we've made many awesome discoveries through projects and pictures shared by people we follow. One such #InstaVenture is 'The Matchbox Story', by Kanika Bhatia. We caught up with her for more on where the hashtag comes from, the 'process' , and what to expect in the second edition.
Every matchbox has a story. If it doesn't, create one. #thematchboxstory began out of a momentary lull which soon turned into fascination. I was standing alone with a matchbox {and possibly something else} in my hand and it happened. I took a picture and instagramed it.
The hashtag - #thematchboxstory - came a few weeks later, when the frequency of matchboxes being instagramed increased and a friend suggested we name it. So we did.
The über-complicated way it works is the following |
- I stop at all paanwallas I see and ask them if they have a matchbox.
- Buy the matchbox - if it's one I don't already have. On average, I carry 5-6 unsnapped matchboxes.
- Whenever I 'feel' the moment, I click.
There's no pressure. Though I own a few 'real' cameras, I've made sure that #thematchboxstory is an iPhone only thing. I try keeping it as on-the-go as possible, so it often reflects the state of mind I'm in, what I'm doing, where I am etc.
The point is, never leave a matchbox alone. Let it tell its story through you. #matchboxeshavefeelingstoo
#season2 | The matchbox collection. #thematchboxstory is now on its second edition!
#boardingschool | NDLS - DDN is a route frequently travelled while visiting my alma mater - Woodstock School.
#simplepleasures | Only a 90s child would understand.
Get with #thematchboxstory | By following Kanika on Instagram @kanixx