Tik-Tok was losing it over the Milk Hydro Grip Primer when it had launched since it's a hydrating gel primer that's supposed to keep your makeup gripped to your face without feeling heavy. The Milk Makeup website claims that it helps makeup stay in place for up to twelve hours hydrating the skin with hyaluronic acid to prevent any makeup meltdown and caking situations. It is ideal for sensitive skin as well because it is 94% natural, vegan, clean, cruelty-free, paraben-free, silicone-free, oil-free, fragrance-free, and gluten-free; the list of its praises goes on and on.
The popular Tik-Tok dupe that took the internet by the storm is the e.l.f. Cosmetics Power Grip Primer. It perfectly moisturises, primes and smoothes the skin, making the makeup application super easy. Similar to the Milk Hydro Grip, this one too has hyaluronic acid to keep the skin hydrated to the T. Something to know about this primer is that the formula has great grip. It's even more stickier than the Hydro Grip Primer so consider it an adhesive for keeping your makeup glued all day long. It's even non-comedogenic, fragrance-free, vegan and cruelty-free.
Don't want something too sticky? Try the Makeup Revolution Relove Power Fix Primer instead! Ensures that the makeup stays on all day long. It also refreshes the skin and provides nourishment throughout the day. Has a weightless and long-lasting formula that ensures your makeup is in place for a long time. This primer too is vegan and cruelty-free, however, it does have fragrance added to it.