By Editors

Any online shopper will know Myntra’s multi-coloured logo all too well. And for a select few, it’ll mean home. There’s good news and bad news, and we’ll start with the bad, so you’re forced to read this post through. Myntra is scheduled┬áto shut down their website on the 1st of May.

And now the good news. They aren’t going out of business, but merely redirecting traffic and all sales to their mobile app. Acquired by Flipkart last year, Myntra has been a leading player in the online fashion space, and since they’ve discovered┬ámost fashion choices and subsequent purchases are impulsive, they’ve decided to focus on a mobile app, so you can go shopping while you’re in a mall. Just in case. You never know.