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Nafisa Rachel William Gives Sarees A Fresh, Unconventional Twist

5672 Interested |


Delhi-based Nafisa Rachel William’s collection of sarees focuses on women of all ages. She also taps into casual and formal Indo-western wear.

Sarees For Everyone

Inspired by her love for literature, Nafisa’s collection of sarees is brimming with all things vintage, history, and culture. What we particularly like about her, though, is that she seems to ignore all fashion rules, does not care about what’s trending and basically starts with a clean slate every time.

From unseen colour combinations to edgy shararas, casual handloom sarees to stylish canvas pants, her outfits are as much for the unconventional as for those who like to play it safe.

Rooted In Tradition

She started her label as an attempt to discard the assumption about sarees being a boring thing that older people wear. She’s 29 and wears the humble nine yards almost every day, encouraging younger women to embrace what according to her is the sexiest piece of clothing in the world.

Hailing from Jammu, she grew up around women who never wore anything but sarees, and has been in love with them since she was five. She claims she can drape one in under a minute! Her collection also has a range of western and Indo-western wear, something she started only after clients abroad loved her aesthetics and demanded it of her.

Beauty In The Breakdown

Her collection, Beauty In The Breakdown {which also happens to be a line from an Imogen Heap song Let Go}, celebrates imperfection and features Indian wear in hand block print, a lot of mul mul, bright colours {think yellow, fuchsia, and neon orange}, banjara styles, sequin, and Mukaish handwork.

Oh! And our favourite – Gumcha Kurtas! Unconventional in every sense, this collection caters to all moods whether you’re channelling your inner hippie, feeling sexy, or want to look your classy best. In other words, Nafisa’s designs are for somebody who isn’t attention-seeking, but gets attention anyway. #sareenotsorry

Price: INR 3,000 – INR 35,000