Niram Studio is a Chennai-based clothing label started by a Fashion Design graduate from NIFT, Chennai and FIT, New York, Shamini Radhamani. Built on the principles of affordability, comfort and minimalist design aesthetics, this brand is letting us experience the cultural weaves of the South through its collection. Niram's catalogue has made-to-order floor-length dresses, shirt dresses, angrakha-style dresses, anarkalis, midi-dresses, co-ords and more.
Niram translates to colours and standing true to their brand name, these folks have wonderfully played around with soothing shades like bottle green, pastel pink, mustard, beige and a bunch of earthy tones. Their collection is majorly dominated by dresses that are made from quality fabrics and look absolutely gorgeous once worn. All the fabrics are handpicked to suit their overall aesthetics and stitched to perfection. In addition to all that, everything at Niram is available in sizes from XS to XXL, so that's another plus.
We were instantly sold at Niram's Georgette Zari Dress with lovely botanical prints and traditional motifs. Another stunner was the lime green calf-length dress with front pockets (AND two at that). Their latest collection houses Half & Half Cotton Dresses made using dual-shaded handloom cotton with silver zari motifs. If you're looking for something festive yet subtle, this is the best pick. For an everyday, casual OOTD go for their sleeveless midi-dresses with silver yarn running across the lengths of the dress. Niram's dresses have the perfect flow and offer maximum comfort. So, the next time you're out on an online dress hunt, do check this brand.
Their collection starts at INR 2,500 and goes up to INR 6,000.