Headquartered in Gurgaon, Ayaany is a brand that does kurtis, dresses, trousers, skirts and more for women. Their approach to fashion is contemporary and minimal, and still somehow doesn't lose the ethnic finish, especially with the crop tops and blouses in cotton and wool blends.
They've got a good stock of summer and winter dresses, solid coats and jackets and some smattering of ethnic (but not OTT) jewellery, bedsheets and even a home positivity section (with feng shui things and home fragrances).
Jumping to the back section; that's where all the traditional stuff is. They've got chanderi saris and stoles, more blouses, dupattas and long skirts that you can mix and match.
The price range too, is fairly affordable (as far as the commercial standard is) and starts at INR 699.
They've got a good stock of summer and winter dresses, solid coats and jackets and some smattering of ethnic (but not OTT) jewellery, bedsheets and even a home positivity section (with feng shui things and home fragrances).
Jumping to the back section; that's where all the traditional stuff is. They've got chanderi saris and stoles, more blouses, dupattas and long skirts that you can mix and match.
The price range too, is fairly affordable (as far as the commercial standard is) and starts at INR 699.