Au Naturel: Try These Herb-Based, Vegan Lipsticks, Shampoos & Lotions

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Paul Penders

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What Makes It Awesome

A vegan and cruelty-free online brand, Paul Penders, does organic personal care products for men, women, and children. Its range includes everything from body lotions and face mists to lipsticks and BB creams. The products are derived from 22 herb concoctions including a lot of Indian herbs, Himalayan water, and coconuts at a special factory in Langkawi, Malaysia. 

Paul was originally a hairstylist doing amazing things to women’s hair. On his quest for something beauty-related, he realised that a treasure trove existed in the form of his grandmother’s secret home remedies for lustrous hair and glowing skin. He wanted to share them with the world and tell people that their beauty and hair care regimes could actually be good for them in the long run. And from this thought, he went about mixing and blending (hey moringa, rosemary, avocado, juniper, and co.) and Paul Penders, the brand came into being.

Whether you’re a makeup noob or a beauty pro, you’ll be spoiled for choice. From basic shampoos and conditioners to foundations and perfumes, you can browse through everything here. We obviously couldn’t stop ourselves from ordering and have the verdict on a few products already. We tried the Lavender Body Lotion and it instantly took us back to our grandmother’s dresser that always smelt of talcum powder. The au naturel black mascara is super easy to use and doesn’t clump up like other cosmetic brands we’ve so far been using. The lipsticks, free of harsh chemicals, are luscious and creamy and come in a variety of day (pretty pinks) and night (bold burgundy) shades. More stuff, meanwhile, is on its way.

Prices for Paul Penders' products start at INR 760.