As a person who wouldn't mind spending a large chunk of their time researching skincare and is always equal parts excited and intrigued with new launches and innovation, I can't emphasise enough the importance of ingredients, especially in terms of their concentrations. We all saw D'you getting hyped for its ceramides in their moisturiser, and from snail mucin to hyaluronic acid, the potency of active ingredients really makes a significant difference to the effectiveness of any skincare product.
Although we love our brands that do cute packaging, we can't let you sleep on pharmacy skincare that is effective, affordable, and works wonders! According to the FDA, pharmacy skincare contains more potent ingredients with a higher percentage of active ingredients, which must be 99 per cent pure. Here are some of our favourite products that you can find at your local Indian pharmacy. Read on!